The Premier Expert, a “done-for-you” digital marketing program, was designed with a singular purpose: To position you as the “go-to” expert within your field. By achieving such, more and more people will seek you for your products and/or services. This content-marketing program hits the sweet spot between branding and proven SEO strategies.
The word Authority is derived from the word Author. When you author and distribute comprehensive bodies of work, such as informative videos, blogs, ebooks, or a book, people will regard you as an authority within your field.
The Premier Expert “done-for-you” marketing program has an incredible benefit that most other content-marketing strategies and SEO gurus are completely unable to achieve. The Premier Expert “done-for-you” marketing program creates up to one year’s worth of professional video and blog content for you... in a matter of days.
Imagine having dozens and dozens of targeted, highly optimized videos and blog articles waiting to be deployed, each and every week, for the next six months to a year. Moreover, your branded content is created purely on in-depth consumer research so that they are discovered when online search queries are occurring from your target audience.
“Content Is King” - Bill Gates
To win in internet marketing, your brand must be creating and publishing high-quality content on a routine basis; otherwise, your website and your brand are stagnant in the eyes of your audience and Google. As a rule, Google rewards brands that consistently publish high-quality content, with higher rankings.
Create the type of information your buyers actually want to consume. Marketing with valuable content is a win-win for your company and its customers - your potential clients get the information they require and you get to demonstrate your expertise and usefulness.
Valuable content will help you sell. It helps your ideal clients find you and makes it easier for them to buy from you. It’s an opportunity to position your company as the “go to” place to turn to, when the time comes to buy.
Content-marketing is the undisputed king to winning the internet marketing game. As New York Times best-selling author and marketing guru, Seth Godin, stated:
“Marketing is no longer about the stuff that you make but about the stories you tell.”
Video is the most effective storytelling content that any brand can produce. In fact, video will represent 84% of the internet content consumed by 2018, per Cisco Systems, Inc.
Also, Forbes recently predicted that video marketing will become the number marketing strategy for 2016. Evidence and reports grow by the day: Video marketing is the primary content to capture audience attention and to convert them into paying customers.
Brands that do not produce professional videos to be found within their websites, as well as through Google and YouTube searches, will lose massive amounts of business and revenue in the near future to those brands that do market effectively and consistently with video.
And what is best, all your videos and blogs are EVERGREEN, meaning that your content is alive online, 24/7, for years to come. Great content has no expiry date. Videos and blogs from years ago are still being found online and driving new business and revenue for top, global brands.
The Premier Expert program is about creating educational and informative videos as well-written content concerning your brand, and then optimizing that content so it is found on search engines by your ideal online prospects.
This strategic-marketing program is based squarely on connecting the thousands of searches that are occurring everyday directly to what you have to offer as a brand. This is what is now commonly referred to as “inbound marketing,” because audiences are searching for great content, and once they see your expertise, they will want to contact your brand.
When audiences are actively searching the internet for exact content that fits their needs, or answers their questions, they develop a trust with those brands that provide them with valuable content. In other words, sales leads begin coming into you, because you have provided the content that fulfills their curiosity, earning their trust in the process.
Step One: Determining What to Brand and Market
How do we start? We begin by listing out the specific services and/or products that you most desire to sell, or which you want to newly introduce. You could be a real estate agent who sells houses in a particular neighborhood, or you could be a doctor who specializes in dealing with specific health issues. We narrow down the top dozen or so products or services that you want to market more of to your community.
This is the entire objective of online marketing: To have your brand be found and be regarded as the expert and, most importantly, to grow your business with more new customers and higher sales.
Step Two: Detailed Keyword Research
We take your dozen or so services and/or products that you most want to market and we begin to meticulously match those products/services with how people are searching for them online.
We want to know how they search for them - right there in your own local area or targeted niche. In other words, we find the exact keywords and phrases (long-tail keywords) that people are typing into Google or YouTube. We know that they are looking to find information or businesses that specialize in those specific products, services, or topics.
For example, a local chiropractor already knows that low-back pain is the number one reason why people come into his practice. Through intense research we find that there are five high-ranking keywords about low-back pain that his local online searchers are typing into Google’s and YouTube’s search bars. In other words, we discover the exact words and phrases that his potential customer uses within these top search engines.
For instance, these could be:
Best doctor for low-back pain
Top specialist for low-back pain
Best chiropractor in (local city) for low-back pain
Natural relief for low-back pain
Fast pain relief for my low-back pain
We know that when people search for advice or help they search in different ways. And Google and other marketing companies have intricate and accurate software for analyzing what terms people most often use when searching online.
Based on these best keywords and phrases, we determine how we will precisely match these phrases up with your products and services that you really want to market and sell.
Your Brand’s Offering + Top Keyword + Quality Content = SUCCESS!
This is the first step in how the Premier Expert program hits the sweet spot between branding and proven SEO. We are marketing your brand’s best services and products and then exactly match them up to how people in your area or niche search online.
Depending on the size of your selected program, we can target 10 specific keywords all the way to 50, and higher if requested.
Ranking High In Organic Search Results
Ranking organically online, versus attempting to have your content seen through paid online ads, is extremely important for many reasons, the most obvious that one does not have to expend large amounts of money in advertising. But, this is simply the most obvious reason.
There are some other important factors on why ranking high in organic search is so important:
Moz.com is a well-respected authority in the area of SEO and online marketing. They discovered that organic search results are 8.5X more likely to be clicked on than paid search results.
Ranking on Google’s first page is an SEO top priority, so it is difficult to ignore the 2009 Forrester study that says, “Pages with video are 53X more likely to rank on the first page of Google search results.”
In another Forrester study, Dr. James McQuivey said, “A video is worth 1.8 million words.”
Gareth Davies at WordTracker, another leader in online marketing trends, stated that as much as 80% of the video content served up in search engine results are, “informational videos.”
An AimClear study shows that search results with video have a, “41% higher click-through rate than plain text.”
The Premier Expert “done-for-you” marketing program exploits all these factors to rank your videos, and corresponding blogs posts, very high within organic search results.
Step Three: Storyboarding Our Marketing Strategy
Now that we know how to match up your brand’s best products or services with searcher intent, we have to create professional-quality content. This process begins by creating a storyboard that will lay out how we tell your brand’s story.
We understand that most people do not purchase from a brand using their analytical powers, but with their emotions. Storyboarding lays out not only how we fulfill consumer demands with content, but also how we weave in the emotional appeal and uniqueness of your brand.
We are not creating your story and content for Google, but to satisfy the needs and emotions of your audiences. We need to ensure that we are not trying to trick search engines into better rankings and leaving searchers unimpressed with poor content.
No, we want to deliver the best quality content so that people consume it, become inspired by it and then take ACTION with your brand. Moreover, we want these people to SHARE your great content with others via social media.
This is the new word-of-mouth marketing model in the digital age. The Premier Expert marketing program instigates brand awareness, creates more sales, and ensures the social sharing of your content.
We take all your targeted keywords and we storyboard around an event or an interview-style setting, or even a bit of both. Since every brand is unique and so is the brand’s story, we capture and tell both with some creativity and genuine personality.
By staging a pre-planned event with a participating audience, or a one-on-one interview in which you (or a designated representative) speak, we tell your brand’s story around the topics and keywords that we have storyboarded and chosen to target.
Some of our video shoots are conducted with an audience in attendance, such as a workshop. This is a powerful visual component, as online audiences see that you are respected and listened to as an authority.
One-on-one interviews are also powerful. These give a more intimate feel and an insider’s look into the brand and speaker. Often, we do combinations of both event - video shots with some one-on-one interviews.
It is the high-quality video content and written blogs created around your keywords that will propel your brand to rank high in Google and YouTube. And because the content will be on-point, well-produced and engaging, people will want to contact your brand, as well as share it with their friends and family through social media.
Blogs articles are quite popular with Google because they can contain extensive and detailed “how-to” information - the very information that audiences want to discover when they use their search engines. And since Google owns YouTube (the second largest search engine in the world), YouTube videos also rank extremely high within Google’s organic search results.
Step Four: We Video Your Event
With our storyboard in hand, we begin the setup for videoing your event and/or interview. Days before the video shoot, we review the storyboard and sequence with you to ensure that we have the right sequence organized, your notes to hand, and any audio/visual aids that you may be using, such as a PowerPoint presentation, all set up.
Even though the storyboard provides an organized outline, we want you to speak naturally and freely about these topics. Reading from a script will come across as unnatural and will not connect with people, thus not creating an all-important transparency and trust.
The entire shoot is usually begun and completed on one full day. In some instances, we can have the shoot completed within 2 days.
Step Five: Post Production
Once we have the entire event “in the can,” we begin post-production.
The overall event and any interviews are now edited and paired up with their accompanying keywords and targeted phrases. Depending on the number of videos you secured, we collect and curate your individualized content into a whole body of work.
We then take the entire event and interview video and cut them up into 5-10 minute videos, each one synchronized with its exact corresponding keyword. This editing process typically takes 30-45 days to complete and be send to you, including all video files, via Dropbox.
Videos will contain:
A branded “intro” at the beginning of each and every video. This gives it a distinct and professional look as a brand.
A distinctive watermark of your logo in the lower right-hand corner during the entire video presentation.
A branded “outro” at the end of each and every video. This continues the branding with a strong ending.
A slide at the end of the video which displays any requested contact data, such as address, email, phone number of social-media addresses.
Each and every one of your branded videos are yours to keep, and upload to your YouTube channel and Facebook page feed; imbed into blog posts, place within any of your websites or landing pages, and share across all the major social media and social-bookmarking sites.
Step Six: We Transcribe Each Video into a Blog Post
To double the content and SEO power of the Premier Expert program, we also transcribe the entirety of each and every video. These transcriptions can be leveraged in several powerful ways:
Polished up and then turned into an individual blog post for its designated keyword phrase. (*We strongly recommend that you use the Yoast Plugin within your blog to help maximize the SEO power of each of your blog posts.)
The content used in full or in part for the text section of your YouTube videos.
Placed within your FAQ page, when it appropriately answers questions or gives advice.
Repurposed into an ebook, a book, or even a white paper.
By leveraging your written content as above, along with the videos being individually optimized, you will possess a powerful body of content that can rank high in search engines for years and years, thus driving in more leads and sales.
Step Seven: Consultation on How to Optimize & Distribute Your Content
Ok, so now you have an entire body of professionally produced content that is not only highly optimized for search engines, but also completely engages and motivates your target audiences to consume and share your brand!
And again, all this content is EVERGREEN. It can be used for years!
Now you can “drip feed” this content over the coming months or year to your email database and social-media contacts, as well as alert Google and the other search engines that you have plenty of fresh, consistent content.
This increases your search-engine rankings and social shares that reach and build an ever-growing audience, as well as build links from other sites that find your content highly valuable.
This is modern day SEO and online branding at its best!
We provide you with checklists and hours of consultation to ensure that you properly understand how to:
Optimize each video on YouTube with TuberRankJeet.com.
Optimize each blog post with the Yoast plugin.
Leverage every piece of content through email.
Leverage your content for websites and landing pages.
Repurpose your content into a white paper, ebook or book.
Use the power of social media to have your content found by new audiences and shared by your existing contacts to their friends and family. (*We recommend that you work with a social media expert/consultant or have someone within your company handle your social-media functions on a routine basis.)
In Conclusion
The Premier Expert “done-for-you” marketing program is a powerful strategy to enable your brand to rise above the noise and to position you as a thought leader within your industry. It will undoubtedly be your competitive edge that will increase brand awareness and generate many more inbound leads from online seekers.
Contact me for a free discovery call to see how the Premier Expert, “done-for-you” marketing program can leave your competition wondering why you are growing so fast with more inbound leads and higher sales.
Best, Edwin Dearborn
Author of Power Branding Secrets
