Local Search Engine Marketing

SEO Best Practices 2016 | Local Search Engine Marketing Optimization 

http://gobuttonmarketing.blogspot.com...

The best SEO practices for 2016 and beyond will require a strategic mindset, as well as a detailed plan on how to leverage what I am about to share in this post. In theory, the best SEO practices are quite simple and straightforward. Yet, the deployment will be complex, as well as require persistence and organization. 

"It is a little-known secret that Google and other search engines are making a shift from traditional SEO to a focus on quality and authoritative content. While it is still important to optimize your meta data and remain on top of relevant keywords, it can no longer be denied that when it comes to generating organic search results, quality content with a strong focus on authority is now leading the pack." - Entrepreneur (Jan 6, 2015) 

Best SEO Practices Checklist:

1. Discovering and targeting additional verticals.
2. Conducting thorough keyword research for those verticals.
3. Creating high-quality content for each keyword. This would include in-depth copywriting.
4. Distributing this content on a continually basis. (Email, social media, PPC, native advertising, etc.)

While this is a simple list, each one can require an extensive amount of time, effort, and resources. Fortunately, these four actions are scalable for any business, including a solopreneur with practically no budget. 

There is no such thing as SEO without content. You need words, articles, substance, keywords, verbiage. It’s true: Content is king. We don’t argue about that anymore. It’s a truism of the SEO industry. Content content content.

And what is content marketing all about? It’s about content. The practical application of SEO (content) is the very substance of content marketing.

Business Planning for Startups

Writing and following a business plan is crucial to success. No business plan is set in stone. It should be subject to many iterations as time, experience, feedback, and growth (or lack of it) develop. 

If your business plan is too complex or overwhelming, then you need to scale it back. Having a list of your goals and objectives is a great place to begin. While this may not be the business plan you submit to the bank or potential investors, having a written plan of any type is better than nothing. 

The Difference Between A Goal And An Objective

Goal: "The object toward which an endeavor is directed; an end. A goal is something rewarding or fulfilling that inspires a sustained endeavor." - American Heritage Dictionary

Objective: "A specific result that a person or system aims to achieve within a time frame and with available resources. In general, objectives are more specific and easier to measure than goals. Objectives are basic tools that underlie all planning and strategic activities. They serve as the basis for creating policy and evaluating performance. Some examples of business objectives include minimizing expenses, expanding internationally, or making a profit." - BusinessDictionary.com

To reach your rewarding goal in business, you must remain inspired to achieve key objectives.  You must do this with available resources and within a specified time frame.  The two definitions are important enough to commit to memory as these concepts apply as much to branding as they do to any aspect of business.

One can have the goal of becoming a successful business owner or a published author.  But as you may already know, there are many objectives that one must achieve before one enjoys the satisfaction of having reached the goal.

“Management by objective works - if you know the objectives. Ninety percent of the time you don't." - Peter Drucker

It can be clearly observed and stated that many individuals never attain their goals because they never set required objectives and then make those objectives occur, come hell or high water.  Power Brands distinguish themselves by having definitive goals and articulated, specific, written objectives.  

The end-game of achieved objectives and attained goals makes branding much more strategic than most people have realized.

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Edwin Dearborn is the bestselling author of Power Branding Secrets

Marketing With Video: 21 Amazing Stats

You can spend weeks creating amazing content but how much of your content is actually being consumed? But is your target audience actually listening to your message?

Check out these 21 amazing stats about marketing with video:

1. Consumers give up on an online video if it doesn’t load in two seconds. (University of Massachusetts Amherst and Akamai Technologies)
2. 80% of online video ads are abandoned within the first half of the ad. (VINDICO)
3. Videos that are 15 seconds or shorter are shared 37% more often than those that last between 30 seconds and 1 minute. (Jun Group)52% of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)
4. According to the Online Publishers Association, 80% of Internet users recall watching a video ad on a website they visited in the past 30 days. It gets even better. Of that 80%, 46% took some action after viewing the ad.
5. 64% of consumers are more likely to buy a product after watching a video about it. (ComScore)
6. The average internet user spends 88% more time on a website with video than without.
7. According to NIELSEN Wire, 36% of online consumers trust video ads.
8. 93% of marketers use video for online marketing, sales or communication. (Brain Shark)
9. 76 percent of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration. (Social Media Examiner)
10. 65% of executives have visited a vendor’s site after watching a video. (Forbes)
11. 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page. (Forbes Insight)
12. Blog posts incorporating video attract three times as many inbound links as blog posts without video. (Source: SEOmoz)
13. Your website is 50 times more likely to appear on the first page of a search engine results page if it includes video. (Digital Sherpa)
14. Video in email can boost open rates by 20% and increase click-through rates 2X. (Brain Shark)
15. Using the word “video” in email subject lines boosts open rates 19%, click-through rates by 65%, and reduces unsubscribes by 26%. (Brain Shark)
16. 300 hours of video are uploaded to YouTube every minute. (YouTube)
17. Five tweets per second contain a Vine link. (7th Chamber)
18. Instagram videos are creating two-times more engagement than Instagram photos. (Simply Measured)
19. In 2016, online video traffic will be 55% of all consumer Internet traffic. (Cisco)
20. In 2017, 74% of all internet traffic will be video.
21. It is predicted it will take an individual over 5 million years to watch the amount of video that will cross global IP networks each month in 2018. (Cisco Visual Networking Index: Forecast and Methodology, 2013–2018)

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Check out the most powerful marketing with video platform:Premier Expert

Effective Actions To Promote Your Brand & Blog | Premier Realtor

Go to this link for a full description: http://gobuttonmarketing.blogspot.com/2015/12/premier-realtors-10-effective-actions.html

Contact me at edwindearborn@me.com if you have any questions. Call me at 714-300-9566.

This is an overview to show our Premier Realtor members of how to promote your blog on social media and email. As well, I will share some basic SEO actions that Premier Realtor members can initiate to help improve their rankings in local search results.

Twitter: https://twitter.com/edwindearborn