Digital Video Production Services Los Angeles & Orange County

Digital Video Production Services

Dearborn Media has serviced hundreds of brands in Los Angeles, Orange County, and in Europe with video production, as well as content creation services and consulting. Here is a small sampling of our video production work:

My Book: https://www.youtube.com/watch?v=OBafV7sSb_U

Orange County Doula: https://www.youtube.com/watch?v=E-Iy6dZRCXo

Newport Beach Doctor: https://www.youtube.com/watch?v=v6YBlaBjO18

Los Angeles 401K Expert: https://www.youtube.com/watch?v=9zswrZ9PU5I

Orange County Mortgage Broker: https://www.youtube.com/watch?v=Isx1-XZfeWU

Orange County Steak House: https://www.youtube.com/watch?v=c8nkIK8RQMg

Orange County Swim School https://www.youtube.com/watch?v=XtrofmP-fQ0

St. Louis Veterinarian https://www.youtube.com/watch?v=cuvrNIJa-Rc 

Professional YouTube Video Production Services

We offer professional YouTube video production services for those wanting to leverage the most effective form of content marketing via the world's second largest search engine: YouTube. 

Creating a professional YouTube friendly video is not an assembly-line process. If the video production company you're considering doesn't strive to understand your product, service, or brand before launching your digital video production ideas, chances are you will not end up with a product that's right for you. They should ask a series of questions (and more importantly. the right questions) before attempting to offer their services to you.  

We have serviced clients all over Los Angeles, Orange County, all over the United States, and even in Ireland and Denmark. Contact us today at 714-300-9566. 

Reputation Management for Dentists | Interview with Matt Gleason

Reputation Management for Dentists

Life Coach Orange County CA: Athena Women Coaching

Being a successful life coach means finding out the real source of the problem and providing real solutions and coaching that resolves the problem and put the person receiving life coaching in control of their life.

Life Coach Orange County CA 

Business Reputation Management [Important Findings]

"Harvard Business Review & Forbes Agree: Business Reputation Management is Crucial"

Business reputation management is now the most trusted and effective form of online marketing. Moreover, sites like Yelp and Google My Business directly effects the buying decisions of millions of shoppers on a daily basis. 

Consumers look at online product reviews before making a purchasing decision, and 90 percent say they’re influenced by those reviews. 

Here are quotes from three highly respected business journals:

“These days, a Google review can shape your business far more than a Google Ad.” – Forbes

“61 percent of customers read online reviews before making a purchase decision, according to recent surveys. After all, reviews provide a first stop for any potential customer to understand a product from a consumer point of view, delivering honest and impartial insight from peers.” – Entrepreneur 

“Every marketer is aware of the rise of online reviews and other sources of peer-to-peer information, but many neglect this trend and market products much as they did a decade ago. We believe that many companies need to dramatically shift their marketing strategies to account for the rising power exerted on future customers by the opinions of existing customers.” – Harvard Business Review

Without question, every business owner will tell you that referrals are the backbone of their success. In fact, word-of-mouth, good or bad, can be the difference between prosperity and continual struggle.

In today’s world, word-of-mouth is now represented by online reviews and social sharing. Some experts have referred to the blending of the two as, “Word of Mouse.” 

But did you know that with all this overwhelming information that online reviews are generating some small business hundreds of thousands of dollars in additional annual revenue, some of these businesses are slow to take advantage of these undeniable facts? In fact, Fox Business stated:

“90% of consumers are influenced by positive online reviews – but only half of small business owners believe these reviews are important. Nearly 25% say online reviews are unimportant.” – Fox Business 

There has never been a better time to rise above the rest or compete with “big business." Be nimble and concentrate on the things that truly make a difference in propelling your business forward to experience steady growth. Expanding your reach with positive reviews can give any small business a big competitive advantage.

If you are looking to increase the level of positive reviews for your business, please contact me about my business reputation management solutions.

Influencer Marketing: Getting Your Best Customers to Share

For influencer marketing to grow organically, a brand must provide their influencers with stories. These stories must be contained within videos, live-streaming videos (Periscope, Meerkat, Facebook, etc.), case studies, FAQs, consumer reviews, and other important pieces of content. 

Here are the three critical components of a story being shared:

• Is the story interesting to influencers so they will pick it up, study it and really understand it?
• Is it relevant to influencers’ audiences?
• Is it authentic the way they currently understand the brand and the category in general?

Without interesting and authentic stories, a brand cannot activate their influencers or instigate word-of-mouth. Contact me for help. My influencer marketing agency, Dearborn Digital Strategies, leverages proven tactics to generate more buzz, higher revenue. 

How to Build Brand Awareness For Your Business

Branded content, broadly and consistently distributed to target audiences is how you build brand awareness and authority in your field.

Do you lack the valuable time to consistently create high-quality content? The fact of the matter is that you need to stayed focus on managing your business while a marketing team (internal or outsourced) focuses on what they do best – helping to build brand awareness for your business.

The key for marketers is to provide branded content that positions a company as an authority or otherwise valuable entity, and put the “offer” separate from the content itself, as overselling and branded content just don’t mix.

Producing Branded Content

Producing branded content has become an extremely effective tool for small businesses, entrepreneurs and startups in this day and age. The outcome of intelligent branded content can do wonders for the brand producing it. Not only do they have to make sure that their product is being sold as successfully as possible, they also have to ensure that the content they’re producing is exceptional. The most successful branded content programs are able to blend the advertising message in a seamless and transparent fashion, literally making it a part of the storytelling, while still getting the information across to the consumer.

The most effective method I know of is to put on an well-coordinated event and to film it. This content is then repurposed into small videos, podcasts and blog posts which can then be drip fed over time to select audiences.

My Solution to Building Brand Awareness

Your branded content and marketing problem is now solved with my “Premier Expert” done-for-you program. By producing and distributing a consistent level of quality content, such as videos, blog posts and podcasts, our team will position you as the premiere expert and industry leader within your field. This is how brands build awareness and generate more sales. 

This program can be produced for any field, from healthcare practices, business coaches, authors, those in the financial industry, restaurants and even for Inc 5000 corporations.

Imagine if in a one day event we could create 6 months to 1 years worth of content. This is what can now be accomplished with our “Premier Expert” marketing program. In fact, this event may even pay for the entirety of the costs for this marketing program is you already have an existing audience or if you can JV with another brand.

I know that this program is a complete game changer on how you can market and position yourself as a premier expert. It will leave your competitors wondering why so many people are now turning to you for advice, as well as why you are expanding so fast with new business.

Content Marketing Strategy Tip: Creating Engaging Content

Creating high-quality content - we are all aware that we should be doing more. Without content, there is no use in trying to engage in any SEO strategy for your online marketing campaign. Here are seven simple and affordable tactics that you can initiate to create quality content that will drive traffic and sales. 

1. Write down the questions that your customers typically ask you over the phone or in person. Answer them on your website, blog and/or YouTube videos.
2. Look through your emails for the most common questions from customers, or your Sent folder for your answers to their questions. Answer them on your website, blog and/or YouTube videos.
3. Think about the topics your customer service team fields the most and make sure your website content answers these questions.
4. Encourage more reviews on Yelp and Google. Share these on your social media channels, within your website titled "Rave Reviews", as well as along with your email marketing campaigns. Consumer reviews are the most trusted content of all. 
5. Leverage only the social media channels that makes the most sense for your brand. Create content that is contextual for that channel. Versus attempting to be everywhere and failing miserably, master the one or two social channels that makes the most sense for your brand. 
6. Retweet your content on a regular basis. Sharing content on different days and times, as well as varying the hashtags, is a tactic that can help you to reach new audiences.
7. Create content in bulk. Then drip feed that content, in smaller bites, over a series of weeks or months. This is best accomplished with my Premier Expert "done-for-you" marketing program. 

Top Real Estate Coaches Trainers Orange County CA

Top Real Estate Coaches and Trainers Orange County CA

Creating A Brand Story

What is a brand without a story? A boring or indifferent brand. And what is a story that is never told? Lost and sad. 

Storytelling is a crucial and indispensable component in branding and content marketing. Story production is part of the strategic planning of how to get a brand to find and resonate with audiences. 

Reasons Why Brands Fail to Tell Their Story

1. They do not see their story.
2. They do not believe that their story is important to tell.
3. They do not believe that anyone will find their story interesting.
4. They tell their story in a complicated manner or contend that their story is too complicated to be told. 
5. They are telling the wrong story to the right audience or the right story to the wrong audience.
6. They do not now how to tell their story. 

Getting It Right

When a brand can tell their story effectively, many magical things begin to occur. Inside the brand, as well as outside with their audiences. People connect with and are consumed by genuine and engaging stories.

"Certainly, content marketing presents a good framework for delivering valuable information to audiences and tacitly reinforcing companies' value to them in the process. However, it can be incredibly difficult for organizations to move away from selling features and price and instead focusing on the softer sell (or even no-sell) of creating a compelling and engaging tale that conveys why your consumer should buy, read, engage with your brand. That can be the real genius of content marketing. There is no denying the impact of content that captures the attention of an audience and genuinely engages them." - Inc.

Stories Are Not An End-All

Admittedly, telling your story can become a distraction. The purpose of your brand's story is not to become an all-consuming effort. It is not the end-all and complete solution to your goals and challenges in marketing and sales. 

Stories are important, but so are many other factors in branding and marketing.

_________

Edwin Dearborn is the author of Power Branding Secrets. 

What is Branding?

What is Branding? So, let’s define the term branding.

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin

“A name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item, a family of items, or all items of that seller. If used for the firm as a whole, the preferred term is trade name.” – American Marketing Association

“The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.” - David Ogilvy

“A brand is essentially a container for a customer’s complete experience with the product or company.” - Sergio Zyman

“The art of differentiation.” - David Brier

“Your Brand is Your Personality.” – Bloomberg BusinessWeek

“Your distinctive, indispensable attributes and value.” – Edwin Dearborn

The word “brand” comes from the Germanic root biernan, meaning, "burn." In commercial-market branding, it is all about product and service attributes that make a lasting impression in a consumer’s mind.

Among all these definitions, you may now have a clearer understanding of what a brand is, and what corporate America refers to when speaking about “branding.”  As we look at the various integral factors that go into a brand, we can see that it goes way beyond logos and taglines.  Yet, when most people speak about their branding they refer only to their logo, tagline and packaging, or to promotional items that feature their logo.

Breaking Down My Definition Further:

“Your Distinctive, Indispensable Attributes and Value.”

Distinctive - “Characteristic of one person or thing, and so serving to distinguish it from others.”  n other words, what makes up your character?  What are your core beliefs and personal ethos? Your personal or business brand must reflect what is genuinely characteristic about you, in that it clearly distinguishes you apart from others.

Indispensable – “1. Absolutely necessary; essential. 2. Incapable of being disregarded or neglected. 3. A person or thing that is indispensable.”  A great brand is something or someone that is considered a “must be associated with, and/or obtained.” In someone’s life, possessing this brand has to be essential to their survival or quality of life in their estimation.

Attributes – “1. A quality or feature regarded as a characteristic or inherent part of something or someone. 2. Something used as a symbol of a particular person, office or status.” For example, brands are often defined by a logo (Apple, Starbucks), a certain color (Tiffany & Co.) or even a distinctive sound (Harley-Davidson), among other ways.

Value – “1. The importance, worth, or usefulness of something. 2. Consider someone or something to be important or beneficial; have a high opinion of. 3. Monetary worth of something or someone.” Value is a term often abused by branding professionals and marketers, but the essence of value is the importance people place on something or someone. (More on Value in a later chapter) Your own value is directly proportional to how important you are in the lives of others.

Learn more about branding by purchasing my book, Power Branding Secrets. 

Video Marketing Expert | Online Video SEO Expert | Orange County & Los Angeles

http://www.powerbrandingsecrets.com 

Edwin Dearborn is the author of the Amazon bestselling, "Power Branding Secrets." In addition to his book, Edwin is a leading information resource dedicated to the growth and use of digital video marketing, branding, content marketing, social media, search, online video SEO, and internet marketing.

In addition, Edwin and is a web video marketing expert and video SEO expert. Edwin as worked on digital-video initiatives with several major brands around the globe. He is a leading video seo expert and YouTube video marketing expert within the digital video and search industries and has had the pleasure of speaking at many conferences and workshops. 

Edwin has lead innovative digital marketing solutions developed for brands both large and small, including: SEO, PPC, video SEO, video marketing, and local marketing.

Some of the areas that Edwin has helped his clients as a video marketing expert are: 

Dentist video marketing 
Real Estate video marketing
Restaurant video marketing 
Local video marketing
Small business video marketing 
Life Coach video marketing
YouTube video marketing

Video Marketing Expert | Online Video SEO Expert | Orange County & Los Angeles

Video Marketing Expert Orange County CA

https://youtu.be/LZjTvjpnNRk


Video Marketing Expert Orange County CA

Digital Marketing Orange County CA: Free Marketing Checklist

For a brand to shine and rise above the noise, it is necessary to establish a base of "must have" marketing properties in place, as well as have their strategies deployed. Ambitious brands grow because they take care of and manage their branding details and marketing & sales processes. 

Here is a checklist of items that one must have in place as one's branding and marketing basics.

1. Mobile responsive website.
2. Social channels set up, professionally designed, and optimized.
3. Reputation management. I suggest you use LimeLight Spark. 
4. PR management and the use of press releases.
5. Paid advertising. This could be Google Adwords, Facebook ads, YouTube ads, magazine ads, newspaper ads, etc. 
6. Videos. These can be "how to" videos, branding videos, as well as in-depth video interviews of principals and customers.
7. Sales brochures, materials, and decks.
8. White papers and case studies.
9. Lead pages and autoresponders.
10. Email marketing. 
11. Seminars and webinars. Webinars can be done with Google Hangouts or Blab for no cost. 
12. Training manuals, courses, and documented processes for marketing, sales, and customer service personnel.

While there is so much more that can be done to market a brand, these are the "must have" properties and actions. 

_________

Edwin Dearborn is the author of Power Branding Secrets. 

Content Marketing Agency Orange County CA: Important Insights

In the high-pressure world of sales and quarterly earnings, it can be tough to see changes as they are occurring. Particularly when those changes are rapid, significant, as well as counter-intuitive to your education and protocol. 

How audiences select and purchase a brand has seen a significant change and shift in power. Google refers to this as the "Zero Moment of Truth" or ZMOT. 

Understanding the ZMOT

The ZMOT is not a term that most CMO's, startups or business owners are familiar with - even though Google announced this important moment back in 2011. What the ZMOT refers to is how consumers are determining which brand to select, with almost no influence from the brand's advertising and marketing efforts. 

While most brands are expending the majority of their marketing budget at the "Stimulus" stage, this is only the beginning of a complex buyer journey. 

"The most valuable forms of marketing are consumed voluntarily." - Seth Godin

In other words, most brands are not following Mr. Godin's advice and ensuring that "valuable forms of marketing" exists to be in queue at the right time, and in the right place, for the consumer to locate. 

The Content Marketing Blind Spot

Major corporations are still getting this wrong, so do no fret. Let's look more into what occurs at the ZMOT.

It is as the ZMOT where the majority of purchase decisions are being made. The point where the majority of brands are blind and scrambling to understand. Moreover, even when the light begins to dawn they find it difficult to develop a content marketing strategy to fulfill their audience's needs. 

And this is where the content marketing blind spot, as well as opportunity, exists. Slow and obtuse brands will die because of it and fast-thinking and opportunistic brands will grow because of it.

The content that most influences those consumers is:

• High organic rankings of mobile responsive websites where the contact data and address are readily available.
• Positive online reviews on Yelp, Google My Business, etc.
• Videos about the brand and/or products and services.
• Social signals from friends, family and influencers. Social signals are the positive mentions and buzz on social media.

When a brand lacks these factors, they are in fact non-existent to the majority of online consumers. 

Content Management and the ZMOT

Content management (CM) is traditionally referred to how a brand creates and manages their content internally. But as the world is shifting, CM will have to extend its thoughts and efforts to the ZMOT. 

Brands will need to ensure that they are working with bloggers, YouTubers, industry media sources, and other influencers. The content they create about the brand has significant power to launch or kill a brand. They is no escaping these ZMOT players or their power. Embrace them in a natural tone - in a proactive manner - versus waiting to see "what happens." They carry much more influence at your customer's ZMOT. 

Content intended to educate is difficult to connect to ROI. Positive, genuine reviews can be difficult to manage. Learning how to network with your social media audience still remains uncharted territory to Fortune 500 brands. 

Where there is confusion and uncertainty exists opportunity. 

_________

Edwin Dearborn is the author of Power Branding Secrets and is a marketing strategist that is leading ambitious brands to higher levels of profitability.