Wednesday, May 31, 2017
Tuesday, May 30, 2017
Thursday, May 25, 2017
Content Marketing Strategy for Small Business | YouTube Content Strategy
Content Marketing Strategy for Small Business
Tuesday, May 23, 2017
Las Vegas Business Coaching
Las Vegas Business Coaching
For more information about business and executive and business coaching, call me at 714-300-9566.
"Edwin Dearborn brings to his executive clients a panoply of experience and know-how not commonly found among executive coaches and consultants. Coupled with his passion and ability to deliver excellent service and better-than-expected results, C-level business executives help to contribute to a better, healthier America by finding new pathways to stability and expansion." - Ron Kule
In this video I offer my services as a Business Executive Coach, here in Orange County, CA. As an experienced C-level executive for over 20 years, I offer a unique perspective for any leadership training program.
I offer the personalized services to CEO's, CMO's, small business owners and entrepreneurs that are based on planning and accountability. Key services and programs that I offer are:
- Business Executive Coaching
- Small Business Coaching
- Business entrepreneur training
- Small business coaching
- Small business marketing ideas
- Leadership training programs
- Marketing strategies
- Content marketing
- Lead generation techniques
- Online reputation management
- Change management
- Professional web design
- Social media marketing
How Does An Executive Coach Help?
An executive coach helps by providing insight, improving performance and assisting in discovering solutions. This is accomplished by providing immediate and candid feedback. Too few executives receive little or no feedback. It seems as though the importance of feedback, and whether or not it is given frequently, has been lacking in the business world.
The higher up the ladder one climbs, the more vital feedback becomes, but the less it is given due to fear amongst employees or the blind spot or the executive himself. Due to these situations, leadership members seem to stop developing and improving certain workplace tools such as leadership, marketing and interpersonal skills.
Your first step with me is to schedule a Complimentary Leadership Analysis and share with me where you’ve been with your business, where your business is currently, and where you want it to go. From there, we can work on ideas to help you achieve the results that are most important to you.
Monday, May 22, 2017
Small Business Strategic Plan | "Failing to Plan is Planning to Fail"
Small Business Strategic Plan | "Failing to Plan is Planning to Fail"
Sunday, May 21, 2017
Thursday, May 18, 2017
YouTube Video Marketing Strategy
YouTube Video Marketing Strategy
Contact Edwin Dearborn at 714-300-9566 or https://premiereleadsystems.com/
Creating a YouTube video is just half of your video marketing battle. Now the question is, “How do I get more people watching my video?”
The beauty with most YouTube videos, particularly for business purposes, is that these videos are evergreen content. Years from now, more and more people will still be able to find your videos and potentially do business with you.
This short checklist gives you 10 effective actions which you can take to get more people to see your video, for years to come.
Optimize your YouTube video. As Google owns YouTube, it is important to know that your video can appear within Google’s search results, not just those in YouTube. Concentrate on one keyword in the title, as well as ensuring that you have plenty of text and tag words in the appropriate places. Here is the ultimate guide on how to optimize your YouTube video.
Have a video page on your website. Have a page on your website that is dedicated to showcasing all of your videos, or at least your most important ones.
Repurpose each video into a blog post. Have your video transcribed at Rev.com. Polish up the grammar and upload the text and the video into a blog post. Place the video at the top of the post and conduct your standard SEO actions to get that blog post to rank.
Email your video to your database. You should be building your email list as your prime digital marketing strategy. Emails with videos get opened up more, as long as you indicate that you have a video.
Text the YouTube video link to your phone contacts. Yes, this drives a ton of views and engagements.
Share the video on social media. Often. You can use automated social sharing software, such as Hootsuite or Sprinklr, to get your videos shared to your social channels on a routine basis. Even years after production, recent social followers will look upon your videos as new content.
Drive paid traffic to your videos through paid ads. YouTube allows you to use Google Adwords to drive traffic to your videos. This is the fastest, most direct strategy to increase your views.
Use them in live presentations. Use your videos at conferences, trade shows, workshops, and sales presentations.
Reference them as links in your online press releases. Often, you can add links to your videos within your online press releases.
Ask others to share your video. Always ask in the video itself, or the social post, to please share or retweet your video. It works.
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