Thursday, May 31, 2018
Tuesday, May 29, 2018
Wednesday, May 23, 2018
Branding with Video Las Vegas
Branding with Video Las Vegas
Business video content is thriving more than ever before, and long-form copy is rapidly giving way to the 30-second script. With massive studies done by the likes of Wistia, YouTube, and Ooyala on video engagement, and with video projected to take up over 90 percent of the online content pie within the next decade, it’s hardly surprising that businesses are scrambling to keep up with the expectations set by YouTube celebrities.
They say “ a picture is worth a thousand words.” But Forrester Research says that “ a one minute video is worth 1.8 million words ”. According to Forrester, a page with video is 53 times more likely to be listed on the first page of Google search engine results pages.
And the statistics don’t end there. The latest eMarketer data claims that digital video will grow by 30.4 percent in 2015 to a total of $7.77 billion. The average visitor spends 48 seconds on a website. But on a web page with video the visitor will spend an average of 5 minutes and 50 seconds. With online video quickly overtaking written content consumed on the Internet, businesses should seriously consider the potential of a professionally created video to build their brand.
If your content marketing strategy needs a boost in engagement, consider using video to create soundbites of your content. Your newsletter doesn’t need to be entirely text- and image-based, especially if you can create a video that summarizes the key points. If you spend time speaking at conferences and events, why not film the event? Raise repertoire with your customers by sharing videos of your speaking engagements.
If you create blog posts, share a quick video on your social media and link to the post. This will help create excitement and a desire to read your written post.
They say “ a picture is worth a thousand words.” But Forrester Research says that “ a one minute video is worth 1.8 million words ”. According to Forrester, a page with video is 53 times more likely to be listed on the first page of Google search engine results pages.
And the statistics don’t end there. The latest eMarketer data claims that digital video will grow by 30.4 percent in 2015 to a total of $7.77 billion. The average visitor spends 48 seconds on a website. But on a web page with video the visitor will spend an average of 5 minutes and 50 seconds. With online video quickly overtaking written content consumed on the Internet, businesses should seriously consider the potential of a professionally created video to build their brand.
If your content marketing strategy needs a boost in engagement, consider using video to create soundbites of your content. Your newsletter doesn’t need to be entirely text- and image-based, especially if you can create a video that summarizes the key points. If you spend time speaking at conferences and events, why not film the event? Raise repertoire with your customers by sharing videos of your speaking engagements.
If you create blog posts, share a quick video on your social media and link to the post. This will help create excitement and a desire to read your written post.
Friday, May 18, 2018
Thursday, May 17, 2018
Wednesday, May 16, 2018
Tuesday, May 8, 2018
Wednesday, May 2, 2018
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