Life Coaching Orange County CA

Check out this top Life Coaching Expert in Orange County CA.

As a woman, wife, mother of two and business owner, I know the challenges of making it all happen. I have developed a plan for success that I want to share with you. While I encounter the barriers like the rest of us, I have developed a powerful sense of self-confidence and an unfaltering purpose to help others in life.

BENEFIT FROM MY EXPERTISE & PERSONAL ATTENTION

Almost all of the greatest athletes and sharpest minds in our history turn to a coach, teacher, or mentor for personal development, spiritual growth and overall well-being.

As a specialist in personal development and coaching women, I will help you to assess the exact CAUSES to your problems or difficulties so that we can develop a plan that helps you to improve any non-ideal situation with your marriage, your family life, business or your own personal goals. Without insight to what we want and what is in our way, it is impossible to draw a map for our lives. And it is this very insight and map that I will provide you.

“The future belongs to those who believe in the beauty of their dreams.” – Eleanor Roosevelt

WHY WE SHOULD WORK TOGETHER

While others may try to give advice in the form of clichés or patterns not fit for everyone, I prefer to elevate your ability with knowledge, tools and life skills. Only with a higher understanding and unshakable certainty can you feel confident and successfully go in the direction of your dreams.

I am a certified spiritual counselor who has worked with business leaders, as well as those who are gripped by addiction to alcohol and medication. From the top down, to the bottom up, I have given guidance to people of all ages and professions to address whatever they found to be in the way and helped them to overcome it with understanding and a sense of partnership. Feel free to contact me for a free, informal consultation.

Real Estate Marketing Ideas | Real Estate SEO Made Super Easy

Link mentioned in video: http://gobuttonmarketing.blogspot.com/2015/11/real-estate-seo-made-super-simple.html

Real Estate Marketing Ideas | Real Estate SEO Made Super Easy

Real Estate SEO Made Super Simple

This checklist was written to help truly ambitious realtors succeed with search engine optimization (SEO). Moreover, this Real Estate SEO checklist was written for anyone with zero technical know-how or internet marketing skills. If one just follows our instructions exactly you will outrank about 90% of your competitors.

There is an expression, “Just Follow the Darn Instructions.” If you do, you will succeed in improving your internet presence.

Real Estate SEO 101

While internet marketing seems this fast-paced and complex world, it all can be boiled down to two core components:

• Content
• Links

Content is any type of digital property that can be found online. This would be a video on YouTube, a blog post, a website, a post on Facebook, an article on LinkedIn, podcasts, eBooks, eCourses, tweets, Infographics, photos, etc.

In essence, content is information

While keywords are an important factor within your content, simply “stuffing” a bunch of keywords into your website is an outdated and ineffective method of ranking your content high within search engines. Keywords are an important element, but they must be used wisely within your high-quality content.

Links are clickable words or photos that connect to other content. These links can lead to other websites or to additional content within the website one is already in.

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Google and other search engines determine the value of your website and/or by the quality and quantity of its content and links. Quality has become the dominant factor lately, as search engines want to ensure that those who are searching online rapidly and easily discover the best content possible.

How Do I Create Quality Content?

Remember, I wrote this checklist for truly ambitious realtors who require no internet marketing skills. I did not write this checklist for computer geeks or Chief Marketing Officers at Fortune 500 corporations.

The best content there is video. Video content will be 80% of the consumed internet content by 2019. Moreover, your video content can be transcribed inexpensively and then turned into a blog post, a webpage, or even as part of a book.

Video content does not need to be complicated to be effective for SEO. Here are some options to create quality videos that you can put on YouTube.

• Google Hangouts on Air. Google Hangouts on Air is a free service. All your “Hangouts” will be recorded onto your own YouTube channel and then can be shared on social media. Moreover, it can then be embedded into your blog. There are many tutorials on YouTube that can show you how to use Google Hangouts on Air effectively.
• College students. Many colleges now offer courses in video production. For a lower fee than a professional videographer, these college students can be hired to create extremely affordable videos for you.
• Your Mobile Device. The quality of mobile devices allows one to record high-quality videos that can be uploaded to YouTube. Affordable apps, such as Videolicious, offer a simple solution to creating professional quality videos.

Video Content Ideas

Now that you know how to create videos easily and inexpensively, the next question that most realtors ask is, “What should I make a video about?”

For a realtor, the best ideas are to feature your new listings, as well as answer commonly asked questions from home sellers and buyers. Also, producing videos about local resources, events, and locations (schools, churches, shopping centers, tourist attractions, etc.) makes for great content. Google and other search engines love websites and blogs that feature content about the community you serve.

Another perfect topic for your videos is a success story and endorsement from happy clients. Nothing sells your realtor brand better than happy, satisfied people.

Transcribing Your Videos

Next, you want to transcribe your video with Rev.com. It only costs $1.00 per minute to transcribe your video. Once you receive your transcription back, which usually takes 1 to 2 days, you can polish it up and then place this content onto your blog as your next post.

Creating Links

There are many methods to creating links. Most are quite complex, but some of the best links to be had are right there in your own network and neighborhood.

My SEO services help your rankings by building some of the most complex links to your website and/or blog. I provide these SEO services because I know that you should be concentrating your valuable time on listing new properties and servicing your home buyers.

While I will continue to provide these link building services, I do know that links can be generated by you which have tremendous value in the eyes of Google and other search engines. In fact, these powerful search engines LOVE links from other local businesses and organization within your own community.

Here are some places you can generate some valuable links to your website/blog:

• Friends and family who have websites or blogs.
• Fellow business contacts and partners that have websites.
• Local schools, universities, charities, and clubs. They will offer links to those realtors who donate a small amount of money.
• Chamber of Commerce. Join and get a link.
• Sponsor a meet up group at MeetUp.com.
• Local bloggers. They can be contacted and asked to do a story on you or to list you as a local resource. These can be found by typing in “Your City Blogger” in Google.
• Share content and news on Patch.com.
• Reach out to local media. Find a reason to feature you on their news blog.

While more local links are better, even just a dozen or so of these types of links can have a powerful effect on increasing your blog’s rankings in local search results.

Distributing Your Content

Truth be told, creating content is only half the work. Now it is important to distribute your content so that it is found, consumed, and that inspires people to contact you for business purposes. Once your content is created you want to share it through:

• Your email data base
• Social media channels (Facebook, Twitter, LinkedIn, Google+, etc.)
• Paid advertisements on Google and Facebook
• Blog posts

In Conclusion

Creating quality content and links becomes easier over time, once you get started. The more you do it, the easier it becomes. As the saying goes, “Practice makes perfect.”

I will always offer premium contentand link building services. But this is no reason why you cannot also contribute to your marketing success with the above checklist. 

YouTube Marketing For Small Business

As a small business, you must continually think of ways to get your products and services in front of as many people as possible, all without breaking the bank.

Leveraging YouTube for your small business can be a cost-effective way to grow it, if used regularly as part of your marketing strategy. Here are the top benefits that YouTube can provide to your small business.

1. Tap Into YouTube’s Massive Audience

Online video marketing is growing with over 4 billion videos viewed daily. If you use YouTube for your small business, you can easily reach your audience, both by creating videos and advertising on other people’s videos.

• YouTube is the 2nd largest search engine and the 3rd most visited website worldwide, behind only Google and Facebook respectively.
• 1 billion people visit YouTube each month globally
• 100 hours of video are uploaded every 60 seconds to YouTube
• According to Nielsen, YouTube reaches more US adults aged 18-34 than any cable network

Video-streaming platforms like YouTube have become so big you’re guaranteed to find a group of people who will become your raving fans and customers, as long as you educate, entertain and provide solutions to their problems.

2. Marketing On YouTube Will Help You Get Found On Google

Due to Google Universal Search, videos, images, news, books and local searches are blended together in Google’s search results, so as to provide the most useful information for people searching.

You might have noticed that videos are appearing more often in Google’s search results. This shows that Google considers video to be as important as text-only pages.

You can take advantage of this by writing high-quality articles on your site and creating complementary videos in YouTube. Doing this will build backlinks to your site, meaning you get found on Google more often by people searching.

By utilising YouTube as part of your marketing strategy for your business, you’re also increasing the authority of your website. The more authoritative your website is in Google’s eyes, the higher all your pages will rank in the search results.

Fun fact: Over 60% of searchers click on the first 3 results on Google, and over 90% of all Google searchers click on the first 10 organic results.

4 Top Tips For Using YouTube To Increase The Authority of Your Website

1. Get other website owners to embed your videos on their websites

Every time someone embeds your video in their website, it counts as a vote in favour of your video. The more people who embed your video, the higher it will rank in the search results, as Google gives more authority to websites that have great content, which is updated regularly.

2. Associate your domain name with your YouTube channel
Associating your website with your channel will tell YouTube that you are the official representation of your brand on YouTube. This results in more relevant video results pointing to your business when someone searches for your brand or terms relating to the services you offer.

3. Get your videos shared on social media platforms
Social media metrics are a factor taken into consideration by Google when ranking pages. If you can create high-quality videos that entice others to share, you’re signalling to Google that you are producing content that is valuable to your target audience.

4. Give your audience more options to consume
Providing your audience with a variety of ways to consume information – including text, video illustrations and audio cues – will increase the overall engagement your videos receive, as you are catering to different learning styles.

3. Your Content Never Dies

Using YouTube for business can help you to re-purpose content you’ve already created without the need to spend a lot of time or to invest in expensive equipment.

Re-purposing content you have already created is an effective form of content marketing, as you can reach an audience that will love that particular type of content.

4. Grow Your Audience Worldwide

This is one of the biggest benefits of using YouTube for business.

Consistently creating video content opens the door to new visitors who would never come across your business any other way. Through YouTube, you can reach a worldwide audience even if you only speak one language.

If you’re a native English speaker, you’re at an advantage, as it’s difficult to capture the huge English-speaking markets (30% of all YouTube views) if you can’t write or produce excellent content.

In addition to this, if you include closed-captions on your videos, you can also reach new audiences as you are catering to people with different needs.

Research now shows that videos with closed-captions receive 4% more views and subscribers than those without.

Fun Fact: 80% of people who prefer to watch video with closed-captions enabled don’t have hearing impairments.

5. Build Your Email List in YouTube

Another benefit of using YouTube for business is the ability to build your email list as you continue to provide valuable, engaging content.

Use software that allows you to embed your sign-up form directly into YouTube videos. A video can be stopped temporarily for a viewer to enter their email address and subscribe to your list, before they continue.

Using this approach makes it easier than ever to build your email list, whilst providing engaging video content your audience will love.

6. Your Audience Will Promote You and Buy from You

Videos with a personal touch help to increase conversions. People buy from those they trust, and that trust is built by you relating to them on an emotional level.

Research now shows that, for professional services and general companies, if you are driving traffic to a landing page with a video of a person in the company speaking about the product or service, it can dramatically increase your list of leads and sales.

7. Target Your Audience with AdWords for Video

With Google AdWords for Video, you can get laser-focused access to your audience by advertising on videos your audience are more likely to watch and search for.

The biggest advantage of AdWords for Video is that you’ll only pay for engaged views.

An engaged view occurs when a viewer watches your ad for at least 30 seconds. In other words, if your video ad is skipped, you won’t pay anything.

The biggest benefit of AdWords for Video is the potential to grow your audience through ‘earned views’.

These views are free and are earned when someone who chooses to watch your video ad, then goes on to watch one or more videos on your YouTube channel within a 7-day period.

If someone watches 2-4 videos on your YouTube channel, they are far more likely to subscribe to your YouTube channel.

In Summary

As you can see YouTube is a viable platform for growing your audience and business in a number of ways. If you invest the required time to learn the main components of the platform, YouTube will show itself to be a worthwhile addition to grow

Digital Marketing Solutions: Why You Need an MVP

For those who are familiar with the term "Lean Startup", this post will make a lot of sense to you. For those who are not that familiar with this term, this post will still provide you with enough value to understand how to become more successful with these digital marketing solutions. 

MVP Defined

In product development, the minimum viable product (MVP) is the product with the highest return on investment versus risk. The term was coined and defined by Frank Robinson, and popularized by Steve Blank and Eric Ries.

• To enter the loop [as pictured above] you have to first identify a problem and then build the most simple solution you can think of. This is your “Minimum Viable Product” or MVP.
• Once you have built your MVP, you begin to implement it. Now, you startmeasuring reactions and generating data and insight. There is a lot of methodologies you can use, tools you can apply, etc., to gather market reactions and any success. 
• Once you have your data, it is time to learn: What needs to be improved, does the product really solve the problem, why do customers not convert, Your learning is the basis for the next step.
• You begin evolving and adapting your MVP. In other words, you start at the “Build” phase of the loop again. And from there you constantly improve your MVP.

"Never stop testing, and your advertising will never stop improving." - David Ogilvy

How to Apply the MVP Principle to Marketing

Often, the first reaction to, "Let's get some marketing going!" is, "We don't have that in the budget." While I know that this is a death rattle for any brand, it is unfortunately an all-too-common knee-jerk reaction to a necessary business process which ensures growth.

Your digital marketing solutions are not an expense, but a vitally necessary process for any business to increase growth and thus succeed. I don't care what any Ivy League CPA tells you, marketing is not a mere "expense." Well-marketed products and services eventually result in more manufacturing and consumption of the product or service. Hence, marketing actually fits into the "cycle of production."

One can build a simple marketing program and the launch it, fitting within this MVP concept. Wanting to build the "perfect" brand and marketing program has impeded too many business from engaging their audiences and growing. 

Affordable Opportunities Open The Door

Today's marketing world is vastly different with many affordable digital marketing solutions. Advertising can be started on practically any budget with effective platforms such as blogging, social media, email marketing, partner marketing, comprehensive SEO, YouTube marketing, retargeting, Google Adwords, Facebook Ads and other numerous players within the Pay-Per-Click ecosystem.

Advertising results can be examined on a hourly and daily basis with advanced analytics. Brand recognition itself can be examined and measured (for instance via examining Facebook fanpages and engagement).

Examples of Marketing MVPs

Video traffic will be 80 percent of all consumer Internet traffic in 2019, up from 64 percent in 2014, according to Cisco. This represents a significant branding and marketing opportunity.

By creating Google Hangouts On Air, which then convert into YouTube videos, any brand can leverage video marketing for almost no cost. These videos can be transcribed and repurposed into extensive blog posts. Both the video and blog post can be optimized for organic search (SEO), as well as shared through email and social media. Additionally, traffic can be driven to these content properties through paid ads on Google, Facebook, Twitter, and YouTube. 

Develop Marketing Partnerships

Developing strategic partnerships is another key marketing tactic that is highly effective and which can be executed for very little cost. I was able to convince several of my friends, each who possessed significant sized email lists, to endorsemy branding book to their subscribers. As a result, I was able to reach bestseller status as my book reached 500,000 marketing and business enthusiasts with no cost to me. 

The reality is that if you look around you and take a deeper look at your favorite brands and what they are up to, you will see that for many of them, partnership marketing is at the core of their strategy.

I love helping brands develop cost-effective digital marketing solutions.