Go Button Marketing: October 2018

There are three specific marketing and business development strategies, which when executed simultaneously, will out maneuver 98% of your competitors.

This is what our Las Vegas Digital Marketing Agency does.

Moreover, these three strategies represents how and where over 90% of your potential customers determine who to trust, and thus which brand to spend money with.

Hopefully, with you!

While you grow with these exact strategies, your competitors will be wondering what your secret to success is. But the secret to profitable growth is simply this: Executing the right marketing actions, over and over.

Local Search Statistics As of 2018

1. 88% of consumer local business searches do so on a mobile device. And they either call or visit that business within 24 hours.

2. 46% of all searches on Google are seeking local information.

3. 97% searched online to find a local business.

4. As of June 2018, Google accounted for over 72.47% of all global desktop search traffic.

5. 86% of people look up the location of a business on Google Maps.

6. 46% of all Google searches are local.

7. 56% of local stores are yet to claim their local listing on Google.

Ethical Strategy One: Google My Business (GMB)

GMB can become your marketing powerhouse for attracting new business, when we leverage this platform fully and correctly.

Google My Business is an interface that allows business owners to take charge of how their business is displayed throughout all of Google’s products and platforms, including its search engine results pages (SERPs), reviews, and instant content.

“Google My Business has the potential to help you reach new customers who otherwise might not have heard of you.” - Forbes

GMB has three very important and unique components which will effectively help you to generate more visibility, more website traffic, and thus more customers.

Google Map Ads - This is the “Park Place” on Google’s Monopoly Board. In the photo above, my company can now fast track your business’s GMB listing to the very top for all your best performing keywords.
Google Display Ads - These are the ads that follow you all over the internet after you have visited a website. So once we drive traffic to your website, we continue to remarket to these people, over and over. People need to be reminded many times of your brand so that we build clear recognition of your business.
Google Reviews - 90% of online visitors trust positive reviews as much as they do personal recommendations from friends and family. More on this topic will be covered later in the Ethical Strategy Two section of this article.

Takeaway: Premiere Lead Systems can have you dominating local search results with GMB Ads, as well as remarketing to your past online visitors. We can brand you as the “go-to” local expert within their area. Our minimum ad spend requirement is only $950 per month.

Ethical Strategy Two: 5-Star Reviews on GMB, Yelp & Facebook

Online reviews can make or break a local business.

I have one client who is in the shutters business who has generated over $400,000 in annual revenue - just from her Yelp page. She has over 157 5-star reviews and thus each review is worth $2,600 in annual revenue.

5-Star reviews attract the best customers and generate big revenue. This is because 90% of the population trust these reviews.

These three sites (GMB, Yelp & Facebook) all rank high in organic search results. Thus, you want to be at the top with many positive reviews.

The more 5-Star reviews you generate, the better that you will chance you rank high.

These positive reviews can be automated (from actual customers), thus increasing your positive reviews by 300% in a few months.

Takeaway: For only $199 per month, Premiere Lead Systems can help you generate

Ethical Strategy Three: YouTube

Google loves Google, and Google owns YouTube. Did you know YouTube is the second largest search engine in the world?

“Google likes videos because people like videos.” - Search Engine Land

This has given videos fairly good influence in local search. Your videos within YouTube can be optimized for local search. Thus, your own YouTube videos can even appear on page one of Google’s local search results, as well as the top of YouTube’s search results.

I have one mortgage broker client who I have helped to generate over 200,000 views in the last two years, with new leads coming in every week.

YouTube is a local marketing POWERHOUSE! Moreover, your YouTube videos can be used in the following ways:

Email them to your prospects and database of past clients
Embed them on your website
Share them to your social channels, such as to your Facebook page
Add them to your GMB listing, which has a special section just for your videos
Present them in your office or at local events

What are the easiest and most cost-effective videos to produce: All those positive reviews!

Takeaway: Premiere Lead Systems has affordable solutions to create simple, but high-effective videos which will showcase your best reviews. Moreover, we have other video marketing strategies which will brand you as a Premier Expert. Inquire for more details. We can now create 5 YouTube videos for your brand, featuring your best online reviews, for only $499.