Video Marketing Services Success Story | With Jim Flahive of Orange, CA

Best Email Marketing Practices: How To Grow Your Email List

A list of engaged subscribers is one of the most effective and reliable marketing resources. Your best email marketing list is so valuable that it can’t be bought. Why? Because when subscribers sign up for your list, they’re signing up to hear from you and your company. Subscribers have to be earned.

What are the best ways to build a list? We’ve collected the top 15 to share with you today. The permission model allows you to fill your audience with people who are genuinely interested in your brand and what you have to say. With information collected during sign-up (or later), you can precisely segment your list and design your email communication to suit your reader’s preferences. As you attract qualified leads, you’ll be able to guide them through the decision-making process by aligning content to specific buying cycle stages. 

15 Best Email Marketing Tips

1. Offer quality content. Nobody gives up their email address for free. If you want to build a valuable relationship and engage your audience, you need to provide content that is worthwhile and interesting.

2. Put sign-up forms on every web page. Your sign-up form should be everywhere your potential subscribers are. Make sure it’s visible and easy to fill out.

3. Use social media to collect email addresses. Integrate your sign-up forms with social media platforms. Driving traffic from multiple sources allows you to build a strong email marketing list much faster.

4. Design your sign-up form carefully. Ask only for information you plan to use. A good rule of thumb is that less is more — the shorter the sign-up form, the higher the conversion rate.

5. Show your privacy policy. Inform your readers that you will not share their personal information with third parties. A clear privacy policy helps you build trust and convince visitors that it’s safe to subscribe.

6. Show samples of your content. Let your subscribers know what they are signing up for. Use your older content samples to “sell” the email sign-up.

7. Include a call to action. Put a call to action in your submit button, e.g. Sign me up! This makes the sign-up process more engaging and improves the conversion ratio.

8. Give away freebies. Think of a relevant incentive for your audience (e-book, infographic, whitepaper) and provide it for free.

9. Ask subscribers to share. Take the time to prepare valuable, shareable content. Remember that putting the social share buttons is not enough; you still need to ask your subscribers to use them.

10. Build a content distribution strategy. Producing great content is only half the battle. Make sure it’s visible to the right audience. Define who your ideal audience is and find out where they like to congregate online. Then choose communication channels accordingly.

11. Publish landing pages. Create a squeeze page where visitors can download premium content in exchange for their email address. A dedicated web page helps users focus on the call to action and increases conversions.

12. Include testimonials on your landing page. Social proof helps build trust toward a brand and its products. Use testimonials from satisfied customers to help visitors make a decision.

13. Blog regularly. Great content brings more traffic. Develop a realistic content publishing schedule and stick to it.

14. Guest post on popular blogs. Publishing your content on other blogs is a great way to build relationships with other bloggers in your industry and introduce yourself to new people. Include a backlink to your blog, and your blog’s search rankings will go up.

15. Collect email addresses at offline events. Be ready to collect email addresses at trade shows and conferences. Ask for business cards or use the Forms on the Go app to instantly add people to your list.

Now you know a handful of great ways to build one of the most effective marketing assets — your email marketing list. Want more?

Email Automation

Two great companies to check out to get started are GetResponse and AWebber.

Check out the new GetResponse List Building Program, available free to anyone with a GetResponse account — even a 30-Day Free Trial account. 

AWebber also has a great course to get started which is a free, 7-day email course where you’ll learn how to write welcome emails, autoresponder series and more. Plus, you’ll get our fill-in-the-blank email templates to make sending emails even easier.

What Is Happiness | Happiness Quotes for Life

Think Big | Thinking Big Picture | How To Think Bigger

Think Big | Thinking Big Picture | How To Think Bigger



http://www.powerbrandingsecrets.com



Think (v.) - 1.) Direct one's mind toward someone or something; use one's mind actively to form connected ideas. 2.) To carefully consider facts in order to understand something, make a decision, or solve a problem.



It’s easy to get lost in the weeds at work. While being heads down has its place, it’s equally critical to look up: to reflect on how things are going, to consider alternative strategies, and to ask yourself the hard, high-level questions.



But how can you empower yourself to step back and look at the big picture so you can lead your team more effectively?



Unpacking your big-picture thinking into a handful of specific goals will make it that much more actionable. If you want to redesign your product, break down this ambition into more specific actions that have a finite timeline: For example, I want to write a draft for the product roadmap over the next two years, broken up into a hierarchy of themes.



Big questions are worth asking but they should be framed in a way that doesn’t feel burdensome or insurmountable. If they do, decompose them into smaller pieces until each one feels doable. Identify a problem and several solutions.



If I have big goal, I will generally procrastinate on tackling it unless I immediately choose the first steps. If I want to create a new product roadmap, my first steps may include finding all the various Google Docs and Asana projects where we’ve done roadmapping in the past. Next, I will read them. Next, I’ll make a list of potential features, then group those features into themes. Then, I’ll ensure there’s a specific deliverable and audience for the proposals. Having a time and a place when you know you’ll need to present your ideas (such as at a big meeting) to an audience is a good way to force you to structure your approach.



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Best Real Estate Agent Websites | The Beautiful Website Myth

Best Video Marketing For Realtors

In today’s fast-paced society, where instant gratification is the norm, traditional marketing techniques sometimes aren’t as powerful as they used to be. Thankfully, this society is also one that is consumed with online videos — an often untapped channel of marketing that has the ability to turn viewers into customers. Online videos can and should be an invaluable tool that your realtor brand uses for marketing purposes.

Experts suggest that just a two to three second video image holds more weight and makes more of an impact on viewers than any other form of marketing media. More than 81% of senior marketing executives have capitalized on this phenomenon by adding video content to their marketing strategies, and you should too.

Below are five more reasons why you need to be using video marketing to promote your realtor brand.

1. Potential Clients Watch Videos

Videos are ideal for realtors because they have the power to attract potential customer’s attention more than any other media source. And the reason is simple: people love to watch videos. YouTube, for example, has more than four billion videos views every day.

Not only do 92% of business-to-business customers watch online videos, but 78% of people say they get on YouTube at least once a week, and more than 50% use YouTube every day. Furthermore, 48% of consumers say they trust online video ads, so they’re not just watching videos they’re trusting them too.

2. If You’re Not Using Video, Your Competitors Probably Are

Chances are your competitors are using — and profiting — from videos, even if you’re not. Some studies have shown that companies doing email marketing can improve their email open rates by nearly six percent and their click-through-rate by more than 95% by using videos in their efforts.

3. Videos Can Improve Your SEO

By including video in your marketing program, search engines are much more likely to target and pull your content. In fact, some reports suggest nearly 70% of the first 100 Google search results include video. Not only can this mean more traffic to your site, but it could also mean you don’t have to spend as much time optimizing other components of your site. Plus, videos can be used to bolster your social media which in turn leads to more likes and shares and sometimes better rankings.

4. Reach Potential Customers on Mobile

Did you know that more than 50% of all mobile traffic is dedicated to online video? And this statistic is only expected to continue growing. A recent study found that a quick 30-second ad on a mobile device has an estimated 88% completion rate. You could reach possible customers on their mobile devices through video marketing.

5. Videos Tell a Story

Though mediums like brochures, flyers, and banners can communicate your brand’s messages or advertise your product, they don’t generally make an emotional impact on clients the same way videos can. Not only can videos entertain clients, but they can also invoke emotions that connect to their hearts and minds. By using video as a way to tell a story, you have the opportunity to make lasting impressions on your clients.

Edwin Dearborn is the CMO of Lender Funnel

Dublin, Ireland | March 2016

Edwin Dearborn in Dublin, Ireland!

I will be in Dublin, Ireland from March 17th to the 21st for the Mind-Body-Spirit-Yoga Festival. I will be flying from my home of Los Angeles to work with Thrive Enterprises. I will be at booth No. 68, so please stop by and say "Hello." 


Best, Edwin Dearborn
Author of Power Branding Secrets