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Think Big | Thinking Big Picture | How To Think Bigger

Think Big | Thinking Big Picture | How To Think Bigger



http://www.powerbrandingsecrets.com



Think (v.) - 1.) Direct one's mind toward someone or something; use one's mind actively to form connected ideas. 2.) To carefully consider facts in order to understand something, make a decision, or solve a problem.



It’s easy to get lost in the weeds at work. While being heads down has its place, it’s equally critical to look up: to reflect on how things are going, to consider alternative strategies, and to ask yourself the hard, high-level questions.



But how can you empower yourself to step back and look at the big picture so you can lead your team more effectively?



Unpacking your big-picture thinking into a handful of specific goals will make it that much more actionable. If you want to redesign your product, break down this ambition into more specific actions that have a finite timeline: For example, I want to write a draft for the product roadmap over the next two years, broken up into a hierarchy of themes.



Big questions are worth asking but they should be framed in a way that doesn’t feel burdensome or insurmountable. If they do, decompose them into smaller pieces until each one feels doable. Identify a problem and several solutions.



If I have big goal, I will generally procrastinate on tackling it unless I immediately choose the first steps. If I want to create a new product roadmap, my first steps may include finding all the various Google Docs and Asana projects where we’ve done roadmapping in the past. Next, I will read them. Next, I’ll make a list of potential features, then group those features into themes. Then, I’ll ensure there’s a specific deliverable and audience for the proposals. Having a time and a place when you know you’ll need to present your ideas (such as at a big meeting) to an audience is a good way to force you to structure your approach.



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Best Video Marketing For Realtors

In today’s fast-paced society, where instant gratification is the norm, traditional marketing techniques sometimes aren’t as powerful as they used to be. Thankfully, this society is also one that is consumed with online videos — an often untapped channel of marketing that has the ability to turn viewers into customers. Online videos can and should be an invaluable tool that your realtor brand uses for marketing purposes.

Experts suggest that just a two to three second video image holds more weight and makes more of an impact on viewers than any other form of marketing media. More than 81% of senior marketing executives have capitalized on this phenomenon by adding video content to their marketing strategies, and you should too.

Below are five more reasons why you need to be using video marketing to promote your realtor brand.

1. Potential Clients Watch Videos

Videos are ideal for realtors because they have the power to attract potential customer’s attention more than any other media source. And the reason is simple: people love to watch videos. YouTube, for example, has more than four billion videos views every day.

Not only do 92% of business-to-business customers watch online videos, but 78% of people say they get on YouTube at least once a week, and more than 50% use YouTube every day. Furthermore, 48% of consumers say they trust online video ads, so they’re not just watching videos they’re trusting them too.

2. If You’re Not Using Video, Your Competitors Probably Are

Chances are your competitors are using — and profiting — from videos, even if you’re not. Some studies have shown that companies doing email marketing can improve their email open rates by nearly six percent and their click-through-rate by more than 95% by using videos in their efforts.

3. Videos Can Improve Your SEO

By including video in your marketing program, search engines are much more likely to target and pull your content. In fact, some reports suggest nearly 70% of the first 100 Google search results include video. Not only can this mean more traffic to your site, but it could also mean you don’t have to spend as much time optimizing other components of your site. Plus, videos can be used to bolster your social media which in turn leads to more likes and shares and sometimes better rankings.

4. Reach Potential Customers on Mobile

Did you know that more than 50% of all mobile traffic is dedicated to online video? And this statistic is only expected to continue growing. A recent study found that a quick 30-second ad on a mobile device has an estimated 88% completion rate. You could reach possible customers on their mobile devices through video marketing.

5. Videos Tell a Story

Though mediums like brochures, flyers, and banners can communicate your brand’s messages or advertise your product, they don’t generally make an emotional impact on clients the same way videos can. Not only can videos entertain clients, but they can also invoke emotions that connect to their hearts and minds. By using video as a way to tell a story, you have the opportunity to make lasting impressions on your clients.

Edwin Dearborn is the CMO of Lender Funnel

Dublin, Ireland | March 2016

Edwin Dearborn in Dublin, Ireland!

I will be in Dublin, Ireland from March 17th to the 21st for the Mind-Body-Spirit-Yoga Festival. I will be flying from my home of Los Angeles to work with Thrive Enterprises. I will be at booth No. 68, so please stop by and say "Hello." 


Best, Edwin Dearborn
Author of Power Branding Secrets

5 Successful Human Copywriters Share Their Secrets

5 Successful Human Copywriters Share Their Secrets (P.S. Read It All!) – Selina The Biz Girl

Word of Mouth Marketing vs Referral Systems

At first glance, Word of Mouth Marketing and having a Referral System in place appears to be similar. but in truth, one is haphazard and the other is proactive and managed. 

Most small businesses rely solely on Word of Mouth Marketing (WOMM) to generate new business. As a result, the struggle with:

• Inconsistent deal flow (up one month, down the next)
• The "feast or famine" roller coaster of booms and depressions
• Worrying where your next deal is going to come from

By virtue of organization, referral systems allow you to:

• Build a steady, consistent, reliable flow of new business
• Predict and control your income (like turning on a faucet)
• Sleep like a baby (with peace of mind), knowing your revenue is rock solid

Doesn't that sound a whole lot better that leaving your family's livelihood and future in the hands of chance?

Referral Systems Are The Answer

By definition, a system is, " A set of detailed methods, procedures and routines created to carry out a specific activity, perform a duty, or solve a problem." - BusinessDictionary.com

These systems can be simple or complex. For any small business person, these can be a couple of actions that are carried out as a routine. These can be:

• Having customers check in on Facebook or Yelp when they visit. Give discounts or awards when they do so.
• Asking for referrals at the point of sale.
• Creating individualized content for your clients, such as Snapchat or a YouTube video that would inspire a share or referral.
• Drip feeding all your past clients with informative emails that can be shared on social media.
• Offering referrals cards which look like credit cards. There is a great company that offers these types of cards, VivaConcepts.com.

Referrals Must Be Measured 

"What gets measured, gets managed." - Peter Drucker

Having built and managed referrals systems for all of my sales and marketing career, you must measure the referral system. For without measurement, we devolve back to word of mouth marketing. Measuring assures accountability. 

I suggest you keep weekly or monthly statistics. Now must begin to document the systems, regardless how simple or easy they may seem to be. Documentation with checklists and lists of resources and "how to" ensures that the systems can be taught and replicated in the actions of others. 

Here is the sequence:

• Develop a system.
• Measure and manage it consistently.
• Document it so that others can implement these actions as a routine.
• Continue to develop and perfect it over time, and with experience.
• Repeat.

Systems are the solution to building a business with a high level of profitable customers being developed and serviced.