The real marketing genius for CPA's is Charles Verhoeff, who has just started a new web service http://www.cpamarketingnetwork.com to help the CPA industry drive in more leads and thus more sales. Over 65% of CPA's are single who have no real time to develop effective marketing for their practices.
Traditionally, CPA's have relied on word-of-mouth, but this can be slow, particularly when you are starting out and have so few clients to begin that avalanche of new business. As a result, a CPA can practice for 7 to 10 years before building a truly profitable practice.
Moreover, the business world suffers from lack of effective accounting. In fact, CPA services are under-marketed compared to what the market could bear. Most small and medium businesses lack the expertise that only a CPA can offer, but their services go unrecognized due to poor marketing on the part of the CPA profession.
Having seen what Charles can create in terms of new clientele through effective marketing, I would obtain his services as quick as possible. As CEO of World Class Media, he has plenty of experience to bring profitable results through effective online marketing strategies.
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