Grant Cardone on Coaching

“Edwin is at the TOP of the game. You can trust him to always show up 100% and bring the energy!” – Grant Cardone, New York Times bestselling author

As an Executive and Business coach, I offer the personalized services to CEO's, CMO's, small business owners and entrepreneurs that are based on planning and accountability. Key services and programs that I offer are:

- Business Executive Coaching

- Small Business Coaching

- Business entrepreneur training 

- Small business coaching

- Small business marketing ideas

- Leadership training programs

- Marketing strategies

- Content marketing

- Lead generation techniques

- Online reputation management 

- Change management 

Plan Your 2016 Marketing Budget

As I detail in my book, Power Branding Secrets, marketing drives a brand and your marketing budget provides the necessary fuel to instigate growth. But how much fuel [budget] should you allocate towards your marketing engine in 2016?

Common business sense would state that between 8 percent and 12 percent of revenues should be budgeted for branding, advertising, and other marketing activities. Aggressive brands commonly allocate between 14 percent to 20 percent of their revenues for their marketing.

This amount obviously varies significantly by company and industry. An average company spends approximately 6 percent of sales on advertising alone. You should spend more on branding, advertising, and marketing if the following conditions exist:

• You are launching a new brand.
• You are launching a new product or service. (Some new businesses and brands spend between 50 percent and 100 percent of revenues the first year of launch.)
• Your product offering is large and complex.
• Your brand is a luxury brand.
• You charge premium prices.
• You sell products and services in a “low involvement” category (typically low-priced items for which there is little risk of failure).
• More than 10 percent of your revenues come from online sales.
• You are selling commodity products (advertising will be the primary differentiator).

Premier Realtors: 10 Effective Actions to Market Your Blog

10 EFFECTIVE ACTIONS

YOU CAN TAKE TO PROMOTE YOUR NEW BLOG

1. Announce your new blog to your entire email list, including a link to your blog.
2. Add your blog’s URL to your email signature. Every time you send an email you are potentially driving traffic to your blog.
3. Share your blog’s URL (www.yourealestatesite.blogspot.com) to your Facebook followers several times over the next two weeks. Every time that you add a new blog post or video, share this content on Facebook.
4. Share your blog’s URL to your Twitter followers several times over the next two weeks. Ensure that you had hashtags of two targeted cities. Every time that you add a new blog post or video, share this on Twitter.
5. Share your blog’s URL to your Google+ followers several times over the next two weeks. Ensure that you had hashtags of two targeted cities. Every time that you add a new blog post or video, share this on Google+.
6. Share your blog’s URL to your LinkedIn followers several times over the next two weeks. Every time that you add a new blog post, share this on LinkedIn.
7. Add the URL of your new blog to your Yelp page.
8. Now ask your connections to share your content (website, blog posts, videos, etc.) that you are posting on social media. Have a call to action such as, “Please share my post with your friends and family” or for Twitter, “Please Retweet.”
9. Place your blog’s web address on your business cards and other promotional materials. Hand these out to prospects, marketing partners, local businesses, and at open houses.
10. Ask local businesses and friends to link to to your blog from their website. Even a handful of links from other business’ websites can have a big impact on your local search rankings.  

Bonus Tip: Originate more loans with Lender Funnel. A portion of our profits are then invested back into marketing and optimizing your website and associated content.

The Three Fundamentals of Marketing Success

Marketing any brand can involve many platforms, technologies, team members, and strategies. But for all of these elements and resources to work effectively and in harmony, there are three fundamentals that must be present for that success to occur.

All three of these fundamentals are critical for marketing success. It has been my observation where a brand is struggling, I find one or more of these elements missing or obscured.

The Three Fundamentals of Marketing Success

One: CEO Buy-In

The first fundamental that must be present is CEO buy-in. If the CEO is not on board with any marketing initiative, it will not move forward. And if your marketing is experiencing any progress without full CEO buy-in, it will be slow and will even stall at times.

Your CEO needs to understand that consumers are no longer sitting back as his or her company is attempting to sell to them. They are actively searching for information (Zero Moment of Truth) about the products and services they want to buy, making informed purchase decisions based on what they find. 

Two: A Marketing Strategy

The second fundamental that must be present is a marketing strategy. It must be in writing, have CEO buy in, as well as assign duties and responsibilities. Moreover, this marketing strategy must establish milestones and exact production expectations. 

Strategy sets direction and the objectives to be achieved. Strategy also sets the tone, culture, ethos, and expectations of a group. All great military generals and business leaders possess a clear-cut, written strategy in hand before committing resources, finance, or personnel to any important endeavor.

Three: A Marketing Budget

While strategy sets the direction for a brand, it is finance that gives the brand's strategy the energy to move forward. Without an established budget to fuel one's marketing, confusion, arguments, and endless board meetings will ensue.

I always consult that a brand needs to commit 10-15% of their earnings to marketing efforts and initiatives. Brands do not grow by themselves in a vacuum. Brands that are successful have become so through innovation, great service, and effective marketing.

What Are You Missing?

An honest and thorough analysis of these fundamentals will reveal much for any management and marketing team. When these fundamentals are strong, so are a brand's sales and growth.

Personal Branding: Writing Your Book is a Game Changer

https://www.linkedin.com/pulse/why-writing-your-book-complete-game-changer-personal-brand-dearborn - Linkis.com