Social Media Advertising: Social Media Agency Tips, Strategies and Benefits

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Social media advertising represents a powerful and affordable means for small businesses, startups, and solopreneurs to reach out to new audiences and convert them into paying clients.



Social media giants, such as Facebook and YouTube, possess robust analytics to allow you to narrow in on exact demographics of those you wish to reach. Here are some social media advertising strategies, tips and tool for you.



Narrow Your Audiences - In the past, advertisers had to content themselves with incredibly broad targeting options with their advertising. Today, however, the possibilities for advertising targeting are virtually limitless. This technique can be extraordinarily effective is used strategically. Most companies are sufficiently impressed by the ability to target prospective customers of a certain age range, household income, and level of educational attainment. However, by layering these already-powerful targeting options with additional data – say, by incorporating purchasing behavior on top of demographic data – you can leverage these combinations to create timely, relevant campaigns.



Use Simple, Compelling Visuals - Most social media ads are being viewed on mobile devices, as well. As a result, messages have to be optimized for viewing on small mobile screens.



Test Your Ads - Test your ads with variations of the audience's, photos, as well as the buttons.

Send Your Traffic to a Landing Page - If the goal of your social media ad is conversions—sales, signups, what-have-you—then you’ll want to think not only of the ad itself but also where a person might end up once they click. Picture social media ads as a two-step process: 1. Create the ad, 2. Create the destination



Follow Up With Email - Once you have their email address, now is where the real marketing begins. We do not go into a sell, sell, sell mode. We begin by building trust in sharing highly engaging and insightful content. We tell stories, as well as showcase our ability to help improve the lives our audience. Email campaigns, over time and executed well, can build trust and new customers.



Watch Analytics and Adjust - One of the great virtues of social ads is instant feedback. You can gauge the effectiveness of a sponsored post in minutes, and follow up with advanced analytics reports. With all this available data, you should be sending out several “test” ads to small audiences, tracking the results, and then pushing winning ads to larger groups. It’s cheaper and more effective.



Begin Retargeting - I know that you may find those ads that follow you slightly creepy, but they are highly effective in getting people to come back to your brand.



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