Local Search Engine Marketing

SEO Best Practices 2016 | Local Search Engine Marketing Optimization 

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The best SEO practices for 2016 and beyond will require a strategic mindset, as well as a detailed plan on how to leverage what I am about to share in this post. In theory, the best SEO practices are quite simple and straightforward. Yet, the deployment will be complex, as well as require persistence and organization. 

"It is a little-known secret that Google and other search engines are making a shift from traditional SEO to a focus on quality and authoritative content. While it is still important to optimize your meta data and remain on top of relevant keywords, it can no longer be denied that when it comes to generating organic search results, quality content with a strong focus on authority is now leading the pack." - Entrepreneur (Jan 6, 2015) 

Best SEO Practices Checklist:

1. Discovering and targeting additional verticals.
2. Conducting thorough keyword research for those verticals.
3. Creating high-quality content for each keyword. This would include in-depth copywriting.
4. Distributing this content on a continually basis. (Email, social media, PPC, native advertising, etc.)

While this is a simple list, each one can require an extensive amount of time, effort, and resources. Fortunately, these four actions are scalable for any business, including a solopreneur with practically no budget. 

There is no such thing as SEO without content. You need words, articles, substance, keywords, verbiage. It’s true: Content is king. We don’t argue about that anymore. It’s a truism of the SEO industry. Content content content.

And what is content marketing all about? It’s about content. The practical application of SEO (content) is the very substance of content marketing.