Marketing With Video: 21 Amazing Stats

You can spend weeks creating amazing content but how much of your content is actually being consumed? But is your target audience actually listening to your message?

Check out these 21 amazing stats about marketing with video:

1. Consumers give up on an online video if it doesn’t load in two seconds. (University of Massachusetts Amherst and Akamai Technologies)
2. 80% of online video ads are abandoned within the first half of the ad. (VINDICO)
3. Videos that are 15 seconds or shorter are shared 37% more often than those that last between 30 seconds and 1 minute. (Jun Group)52% of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)
4. According to the Online Publishers Association, 80% of Internet users recall watching a video ad on a website they visited in the past 30 days. It gets even better. Of that 80%, 46% took some action after viewing the ad.
5. 64% of consumers are more likely to buy a product after watching a video about it. (ComScore)
6. The average internet user spends 88% more time on a website with video than without.
7. According to NIELSEN Wire, 36% of online consumers trust video ads.
8. 93% of marketers use video for online marketing, sales or communication. (Brain Shark)
9. 76 percent of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration. (Social Media Examiner)
10. 65% of executives have visited a vendor’s site after watching a video. (Forbes)
11. 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page. (Forbes Insight)
12. Blog posts incorporating video attract three times as many inbound links as blog posts without video. (Source: SEOmoz)
13. Your website is 50 times more likely to appear on the first page of a search engine results page if it includes video. (Digital Sherpa)
14. Video in email can boost open rates by 20% and increase click-through rates 2X. (Brain Shark)
15. Using the word “video” in email subject lines boosts open rates 19%, click-through rates by 65%, and reduces unsubscribes by 26%. (Brain Shark)
16. 300 hours of video are uploaded to YouTube every minute. (YouTube)
17. Five tweets per second contain a Vine link. (7th Chamber)
18. Instagram videos are creating two-times more engagement than Instagram photos. (Simply Measured)
19. In 2016, online video traffic will be 55% of all consumer Internet traffic. (Cisco)
20. In 2017, 74% of all internet traffic will be video.
21. It is predicted it will take an individual over 5 million years to watch the amount of video that will cross global IP networks each month in 2018. (Cisco Visual Networking Index: Forecast and Methodology, 2013–2018)

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