Best Business Development Strategies: Where Your Customers Are

Their mobile device.

Yep. Go to any Starbucks, airport, or restaurant and they are staring at their mobile device. People rarely talk anymore, they just keep starring at their mobile device.

This blog post was not intended to be a commentary on our society, but an opportunity for observant marketeers and brands. And what are they looking at, exactly, when these potential new customers are on their mobile devices?

Top 15 Mobile Apps In Use [Feb 2016]

1. Facebook
2. Facebook Messenger
3. YouTube
4. Google Play
5. Google Maps
6. Google Search
7. Gmail
8. Pandora Radio
9. Instagram
10. Amazon Mobile
11. Apple Music
12. Yahoo Stocks
13. Apple Maps
14. Google Drive
15. Twitter

[Source]

Your Mobile Responsive Website Is Kinda Obsolete For Inbound Leads

Last year there was all this talk about making your website mobile responsive, but when you look to the above top 15 apps, Google Search would be the only one that would potentially lead audiences directly to your website.

Developing rich content on Facebook, YouTube, your Google My Business page, and through email would generate much more new leads and customers to your business than spending all your dollars and efforts on SEO for your website.

Don’t get me wrong: ensure your website is there, mobile responsive and has some good SEO happening. But if you want more customers, you need to fish where the fish are. And they are not going to your website as much as they are at these top 15 apps.

Fortunately, all of the apps are already mobile responsive. You simply need to be deft and and consistent in placing highly-engaging content within these digital ecosystems. All of which can lead to your website, landing pages, or whatever you deem as desirable.

Check out my "Premier Expert" marketing program in this video.