Social Media Marketing Strategies for Small Business

Social Media Marketing Strategies for Small Business

Please visit our St. Louis office as well for St. Louis' best Facebook marketing strategies and tips.

How To Use Facebook Ads Effectively

Facebook Advertising Tip #1: Use Facebook’s Purchase Behaviour Data

Purchasing behavior subcategories include Buyer Profiles, Clothing, Food & Drink, Health & Beauty and a lot more. Within each broad subcategory, you can drill down into types of behavior; for example, choosing Buyer Profiles will then let you target DIYers, Fashionistas, Foodies, etc.

Facebook shows you how many user profiles you can target in each subcategory, based on their aggregated, multi-sourced offline transaction-based data (or in simpler terms, the number of Facebook users in that category they’ve matched to offline purchasing data).

Facebook Advertising Tip #2: Leverage Life Events Targeting

Certain types of businesses or campaigns are based on selling to people experiencing certain major life events. Funeral homes, for example, obviously want to connect with people who are planning a funeral, terminally ill, or lost/losing a loved one. Moving services want to get in front of you if you’ve just purchased a new house or apartment. Wedding photographers target people who are engaged.

Facebook has pretty much every conceivable life event targeting option, since we tend to post these to our timelines.

Facebook Advertising Tip #3: Nurture Leads & Build Loyalty With Facebook Custom Audiences

Facebook Custom Audiences are an advanced feature that enable you to connect on Facebook with your existing contacts. Getting in front of your existing customers and app users on their favorite social network reinforces your brand, but also gives you the opportunity to increase lifetime customer value, order frequency, and loyalty.

Custom Audiences are created by uploading your customer phone list, or purchaser/subscriber email list in CSV or TXT format, to Facebook. You can also create a Custom Audience based on your site visitors (and specific pages visited on your site), or on specific actions taken within your game or app

Facebook Advertising Tip #4: Expand To A Lookalike Audience

Lookalike Audiences are a logical next step, once you have a good Custom Audiences strategy in place. Even if you don’t have your own email or phone list, you can mirror your Facebook fan base. Lookalikes allow you to expand beyond your reach but still target people with highly specific profiles, by creating audiences that look like your own targets.

If you have neither a list nor a big enough Facebook following, you can still create a Lookalike Audience using a tracking pixel to create a Website Custom Audience to mirror.

Facebook Advertising Tip #5: Get Super Granular With Layered Targeting Options

The really powerful thing about Facebook ads is in your ability to layer targeting options on top of one another, gradually making your audience more and more specific. An extreme (and hilarious) example of the power of hypertargeting was featured in AdWeek last year, when a marketing pro targeted his roommate with ads so specific the poor guy thought he was being cyberstalked.

Yes, you can use combinations of behaviors, demographics, and geolocation data to reduce your audience to as little as one person. Far more useful for you, however, is the ability to match ad creative and offers to smaller audiences created using combinations of data.

Premiere Lead Systems are Facebook advertising experts, helping small businesses leverage Facebook advertising and marketing with proven strategies.

Check us out at http://premiereleadsystems.com/

Premiere Lead Systems Hatting Videos

These are a set of hatting videos made by Edwin Dearborn.

1. Overview of Premiere Lead Systems - https://www.youtube.com/watch?v=7YS5w1cYmb4

2. How to sell our Facebook marketing service - https://www.youtube.com/watch?v=TP8h6NiSp7Y

3. How to generate your own leads - https://www.youtube.com/watch?v=cEKqsequbug 

Video Marketing Services for Small Business

Video marketing magic doesn’t just happen. It requires time, dedication, and a plan. Incorporating video marketing services into your overall digital strategy, however, solves challenging business issues by connecting with audiences on a deeper level.

More than half of consumers are turning to online videos when they’re making purchasing decisions. Here are some compelling stats as to why videos on YouTube can represent an incredible branding and lead gen opportunity:

1. Only 8% of small businesses use YouTube videos.
2. 81.9% of teenagers watch YouTube videos.
3. 80% of millennials watch YouTube videos.
4. 58% of Gen X watches YouTube videos.
5. 43% of Baby Boomers watch YouTube videos

B2B YouTube Video Marketing

Consumer brands have long understood the importance of using video content as a marketing tool to engage customers. Now, it’s time for B2B marketers to embrace it. Here are 12 stats that prove video deserves a place in your digital content strategy.

• 70% of marketers are now using online video.
• 65% of B2B marketers plan to increase their investment in online videos in 2015.
• 63% of B2B marketers’ video spending is on the rise.
• 70% of B2B marketers plan to spend more time on YouTube this year.

Connect With Your Customers

• Over 75% of fortune 500 executives are viewing online video.
• 48% of B2B buyers use their smartphone to watch video.
• More than 70% of B2B buyers view video product demonstrations before making a purchase.
• 65% of senior executives have visited a vendors website after watching a video.

Reap the Benefits

• Marketers cited B2B video accounts for a “very high” quantity of leads (23%).
• 92% of B2B marketers cite videos as their most used content for demand gen programs.
• A video on a B2B landing page can increase conversion by 80%.
• 46% of B2B technology buyers will purchase a product or service after viewing video content.

Best Lead Generation from Digital Marketing

Generating inbound leads is the Holy Grail of content marketers. As you already know, creating and distributing effective content can be a daunting, if not exasperating, task for any brand or entrepreneur.

Here are the 7 top methods I have witnessed to be the most effective in generating inbound leads for my clients, as well as for my own efforts:

1. 1. Facebook advertising leveraging “Dark Posts.” This is a very specific, paid use of Facebook’s ad platform to reach highly-targeted audiences. With some of our customers, we are generating hundreds of leads per week using “Dark Posts.”
2. 2. YouTube videos. The most effective method is to create videos which answer common questions, each video focused upon and optimized around well-researched long tail keywords. Not only are these videos effective within organic search on YouTube and Google, but they can also be boosted within Facebook ads. Moreover, these videos can be sent to one’s email list and consistently shared on social media. I have a swim school in Orange County, CA who is generating about 20 new customers per month from optimized and boosted YouTube videos.
3. 3. Online reviews on Yelp and Google My Business. It is important that one must generate many authentic reviews for this to work. My wife’s business, for example, generates one to two leads per week — just from her Yelp page. I have another client who generates about $750,000 in annual gross sales from her 80+ Five-Star reviews on Yelp.
4. 4. Email marketing. Email marketing is crucial to build brand awareness. Of course, one must do this right by sending out on-point content and offerings. Tying in one’s Facebook and YouTube marketing into an email marketing funnel can become quite a sophisticated and effective marketing strategy.
5. 5. Proactive referral marketing. Most business professionals and entrepreneurs will tell you that “word-of-mouth” is how they attract their best clients. Yet, the Word of Mouth Association found that only 3% of businesses have a proactive referral program in place. There are THREE exact steps that any brand must take to generate many more referrals, of which I teach as a marketing coach.
6. 6. Partnership marketing. Utilizing the influence and power of another brand can be the fast track to attracting many more clients. By working with known brands, who already own an engaged audience, can rapidly position you as their preferred partner/resource for whatever you offer.
7. 7. Speed of execution. Regardless of what you offer, you must execute your customer service with speed. I have seen very good brands lose half their leads to competitors simply because they took too long to respond to the lead. You have about 10 minutes — at most — to take advantage of that lead in today’s business world. Speed of execution is the ultimate growth hack in business. Generating many leads is only effective when you follow up with them — with speed!

Let Me Assist

I love helping brands grow beyond their wildest ideas with such strategies.

Email: edwindearborn@me.com

Twitter: @edwindearborn

LinkedIn: Edwin Dearborn

Web: EdwinDearborn.com

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