Video Marketing Services for Small Business

Video marketing magic doesn’t just happen. It requires time, dedication, and a plan. Incorporating video marketing services into your overall digital strategy, however, solves challenging business issues by connecting with audiences on a deeper level.

More than half of consumers are turning to online videos when they’re making purchasing decisions. Here are some compelling stats as to why videos on YouTube can represent an incredible branding and lead gen opportunity:

1. Only 8% of small businesses use YouTube videos.
2. 81.9% of teenagers watch YouTube videos.
3. 80% of millennials watch YouTube videos.
4. 58% of Gen X watches YouTube videos.
5. 43% of Baby Boomers watch YouTube videos

B2B YouTube Video Marketing

Consumer brands have long understood the importance of using video content as a marketing tool to engage customers. Now, it’s time for B2B marketers to embrace it. Here are 12 stats that prove video deserves a place in your digital content strategy.

• 70% of marketers are now using online video.
• 65% of B2B marketers plan to increase their investment in online videos in 2015.
• 63% of B2B marketers’ video spending is on the rise.
• 70% of B2B marketers plan to spend more time on YouTube this year.

Connect With Your Customers

• Over 75% of fortune 500 executives are viewing online video.
• 48% of B2B buyers use their smartphone to watch video.
• More than 70% of B2B buyers view video product demonstrations before making a purchase.
• 65% of senior executives have visited a vendors website after watching a video.

Reap the Benefits

• Marketers cited B2B video accounts for a “very high” quantity of leads (23%).
• 92% of B2B marketers cite videos as their most used content for demand gen programs.
• A video on a B2B landing page can increase conversion by 80%.
• 46% of B2B technology buyers will purchase a product or service after viewing video content.