Go Button Marketing: Best Lead Generation from Digital Marketing

Generating inbound leads is the Holy Grail of content marketers. As you already know, creating and distributing effective content can be a daunting, if not exasperating, task for any brand or entrepreneur.

Here are the 7 top methods I have witnessed to be the most effective in generating inbound leads for my clients, as well as for my own efforts:

1. Facebook advertising leveraging “Dark Posts.” This is a very specific, paid use of Facebook’s ad platform to reach highly-targeted audiences. With some of our customers, we are generating hundreds of leads per week using “Dark Posts.”
2. YouTube videos. The most effective method is to create videos which answer common questions, each video focused upon and optimized around well-researched long tail keywords. Not only are these videos effective within organic search on YouTube and Google, but they can also be boosted within Facebook ads. Moreover, these videos can be sent to one’s email list and consistently shared on social media. I have a swim school in Orange County, CA who is generating about 20 new customers per month from optimized and boosted YouTube videos.
3. Online reviews on Yelp and Google My Business. It is important that one must generate many authentic reviews for this to work. My wife’s business, for example, generates one to two leads per week — just from her Yelp page. I have another client who generates about $750,000 in annual gross sales from her 80+ Five-Star reviews on Yelp.
4. Email marketing. Email marketing is crucial to build brand awareness. Of course, one must do this right by sending out on-point content and offerings. Tying in one’s Facebook and YouTube marketing into an email marketing funnel can become quite a sophisticated and effective marketing strategy.
5. Proactive referral marketing. Most business professionals and entrepreneurs will tell you that “word-of-mouth” is how they attract their best clients. Yet, the Word of Mouth Association found that only 3% of businesses have a proactive referral program in place. There are THREE exact steps that any brand must take to generate many more referrals, of which I teach as a marketing coach.
6. Partnership marketing. Utilizing the influence and power of another brand can be the fast track to attracting many more clients. By working with known brands, who already own an engaged audience, can rapidly position you as their preferred partner/resource for whatever you offer.
7. Speed of execution. Regardless of what you offer, you must execute your customer service with speed. I have seen very good brands lose half their leads to competitors simply because they took too long to respond to the lead. You have about 10 minutes — at most — to take advantage of that lead in today’s business world. Speed of execution is the ultimate growth hack in business. Generating many leads is only effective when you follow up with them — with speed!