Advertising on Facebook: The Basics

Facebook is the 8,000 pound gorilla in the middle of the social media marketing room. If you do not have a Facebook advertising strategy, then your overall business growth strategy is incomplete.
“Facebook might not be ‘cool,’ but it’s crazy effective.” — Moz.com
With over 1.65 billion people on Facebook worldwide every month, and 81% of all Americans on Facebook, this social media giant can no longer be ignored. Moreover, 70% of Facebook users in America visits Facebook it daily, spending 49 minutes per day on Facebook.
Facebook’s latest conquest is older Americans. This year for the first time more than half of online adults over 65 were on Facebook — 56% of them.
Facebook has become the baseline, “one-stop shop” for online interaction

Facebook vs Google AdWords

Here’s the biggest difference between Google AdWords and advertising on Facebook: On Facebook, you don’t care what your users are searching. On Facebook, all that matters is who your customers are. This means you’re targeting real people with real interests, hobbies, and jobs — not just keywords.

First Objective: Have a Page

Your first objective to advertising on Facebook is to have a Facebook Business Page. Without a page, you cannot advertise. Ensure you work with a professional marketing firm, such as us, to help design a page that not only promotes your brand, but also connects with your audience’s lifestyles and interest.

Second Objective: Generate Enough Likes

You will need plenty of Likes on your Business Page for two important purposes:
  1. You want the “social proof” that you brand is popular. People tend to join more readily those brands that others have Liked.
  2. You will need many followers to test your posts, to see which ones are resonating as popular. It is these popular posts that we will want to boost even further with paid ads.

Different Types of Ads for Various Purposes

  1. To increase the amount of Likes for your page
  2. To drive traffic to your website.
  3. To boost a particular post, such as a blog article
  4. To drive people to a video or photo
  5. To drive traffic for an ecommerce product
  6. To generate a new lead, which means grabbing their email address
  7. Retargetting — “Dynamic Product Ads”
  8. Advertise and upcoming event
  9. Advertise a new app

Targeting The Right Audience

Identifying your correct audiences is your top priority in advertising. What is amazing with Facebook is how much data that they have about their members. With Facebook, you can target your audiences by:
  • Location, by zip code
  • Age
  • Gender
  • Interests
  • Behaviours
  • Connections

Types of Ads: Leveraging Dark Posts

There are several types of ads. The first one is a standard Facebook ad that you would see on the right hand side of Facebook posts. The second type of ad is a Promoted Post which appears on the wall of the targeted audience. The third type of ad, Dark Posts, are a very much like a Promoted Post with the exception is that you are sending this ad to a very specific audience while the post is “dark” (not showing) to your current followers. Dark Posts are what bestselling author, Gary Vaynerchuk insists are his very top choicefor best social media marketing tactics.

Budgets & Testing

One of the great advantages of Facebook advertising is that Facebook allows anyone to enter the online advertising game because you can set a advertising budget for as low as $10, as well as limit your ad run for a few days or a few weeks.
Moreover, Facebook allows you to see how well your ads are performing, allowing you to adjust and modify your ad strategy.

How We Help Your Brand Grow

Premiere Lead Systems specializes in helping small businesses and entreprepreneurs in leveraging Facebook advertising. Contact us for a free Facebook Growth consultation.