Digital Video Production Services Los Angeles & Orange County

Digital Video Production Services

Dearborn Media has serviced hundreds of brands in Los Angeles, Orange County, and in Europe with video production, as well as content creation services and consulting. Here is a small sampling of our video production work:

My Book: https://www.youtube.com/watch?v=OBafV7sSb_U

Orange County Doula: https://www.youtube.com/watch?v=E-Iy6dZRCXo

Newport Beach Doctor: https://www.youtube.com/watch?v=v6YBlaBjO18

Los Angeles 401K Expert: https://www.youtube.com/watch?v=9zswrZ9PU5I

Orange County Mortgage Broker: https://www.youtube.com/watch?v=Isx1-XZfeWU

Orange County Steak House: https://www.youtube.com/watch?v=c8nkIK8RQMg

Orange County Swim School https://www.youtube.com/watch?v=XtrofmP-fQ0

St. Louis Veterinarian https://www.youtube.com/watch?v=cuvrNIJa-Rc 

Professional YouTube Video Production Services

We offer professional YouTube video production services for those wanting to leverage the most effective form of content marketing via the world's second largest search engine: YouTube. 

Creating a professional YouTube friendly video is not an assembly-line process. If the video production company you're considering doesn't strive to understand your product, service, or brand before launching your digital video production ideas, chances are you will not end up with a product that's right for you. They should ask a series of questions (and more importantly. the right questions) before attempting to offer their services to you.  

We have serviced clients all over Los Angeles, Orange County, all over the United States, and even in Ireland and Denmark. Contact us today at 714-300-9566. 

Reputation Management for Dentists | Interview with Matt Gleason

Reputation Management for Dentists

Life Coach Orange County CA: Athena Women Coaching

Being a successful life coach means finding out the real source of the problem and providing real solutions and coaching that resolves the problem and put the person receiving life coaching in control of their life.

Life Coach Orange County CA 

Business Reputation Management [Important Findings]

"Harvard Business Review & Forbes Agree: Business Reputation Management is Crucial"

Business reputation management is now the most trusted and effective form of online marketing. Moreover, sites like Yelp and Google My Business directly effects the buying decisions of millions of shoppers on a daily basis. 

Consumers look at online product reviews before making a purchasing decision, and 90 percent say they’re influenced by those reviews. 

Here are quotes from three highly respected business journals:

“These days, a Google review can shape your business far more than a Google Ad.” – Forbes

“61 percent of customers read online reviews before making a purchase decision, according to recent surveys. After all, reviews provide a first stop for any potential customer to understand a product from a consumer point of view, delivering honest and impartial insight from peers.” – Entrepreneur 

“Every marketer is aware of the rise of online reviews and other sources of peer-to-peer information, but many neglect this trend and market products much as they did a decade ago. We believe that many companies need to dramatically shift their marketing strategies to account for the rising power exerted on future customers by the opinions of existing customers.” – Harvard Business Review

Without question, every business owner will tell you that referrals are the backbone of their success. In fact, word-of-mouth, good or bad, can be the difference between prosperity and continual struggle.

In today’s world, word-of-mouth is now represented by online reviews and social sharing. Some experts have referred to the blending of the two as, “Word of Mouse.” 

But did you know that with all this overwhelming information that online reviews are generating some small business hundreds of thousands of dollars in additional annual revenue, some of these businesses are slow to take advantage of these undeniable facts? In fact, Fox Business stated:

“90% of consumers are influenced by positive online reviews – but only half of small business owners believe these reviews are important. Nearly 25% say online reviews are unimportant.” – Fox Business 

There has never been a better time to rise above the rest or compete with “big business." Be nimble and concentrate on the things that truly make a difference in propelling your business forward to experience steady growth. Expanding your reach with positive reviews can give any small business a big competitive advantage.

If you are looking to increase the level of positive reviews for your business, please contact me about my business reputation management solutions.

Influencer Marketing: Getting Your Best Customers to Share

For influencer marketing to grow organically, a brand must provide their influencers with stories. These stories must be contained within videos, live-streaming videos (Periscope, Meerkat, Facebook, etc.), case studies, FAQs, consumer reviews, and other important pieces of content. 

Here are the three critical components of a story being shared:

• Is the story interesting to influencers so they will pick it up, study it and really understand it?
• Is it relevant to influencers’ audiences?
• Is it authentic the way they currently understand the brand and the category in general?

Without interesting and authentic stories, a brand cannot activate their influencers or instigate word-of-mouth. Contact me for help. My influencer marketing agency, Dearborn Digital Strategies, leverages proven tactics to generate more buzz, higher revenue. 

How to Build Brand Awareness For Your Business

Branded content, broadly and consistently distributed to target audiences is how you build brand awareness and authority in your field.

Do you lack the valuable time to consistently create high-quality content? The fact of the matter is that you need to stayed focus on managing your business while a marketing team (internal or outsourced) focuses on what they do best – helping to build brand awareness for your business.

The key for marketers is to provide branded content that positions a company as an authority or otherwise valuable entity, and put the “offer” separate from the content itself, as overselling and branded content just don’t mix.

Producing Branded Content

Producing branded content has become an extremely effective tool for small businesses, entrepreneurs and startups in this day and age. The outcome of intelligent branded content can do wonders for the brand producing it. Not only do they have to make sure that their product is being sold as successfully as possible, they also have to ensure that the content they’re producing is exceptional. The most successful branded content programs are able to blend the advertising message in a seamless and transparent fashion, literally making it a part of the storytelling, while still getting the information across to the consumer.

The most effective method I know of is to put on an well-coordinated event and to film it. This content is then repurposed into small videos, podcasts and blog posts which can then be drip fed over time to select audiences.

My Solution to Building Brand Awareness

Your branded content and marketing problem is now solved with my “Premier Expert” done-for-you program. By producing and distributing a consistent level of quality content, such as videos, blog posts and podcasts, our team will position you as the premiere expert and industry leader within your field. This is how brands build awareness and generate more sales. 

This program can be produced for any field, from healthcare practices, business coaches, authors, those in the financial industry, restaurants and even for Inc 5000 corporations.

Imagine if in a one day event we could create 6 months to 1 years worth of content. This is what can now be accomplished with our “Premier Expert” marketing program. In fact, this event may even pay for the entirety of the costs for this marketing program is you already have an existing audience or if you can JV with another brand.

I know that this program is a complete game changer on how you can market and position yourself as a premier expert. It will leave your competitors wondering why so many people are now turning to you for advice, as well as why you are expanding so fast with new business.

Content Marketing Strategy Tip: Creating Engaging Content

Creating high-quality content - we are all aware that we should be doing more. Without content, there is no use in trying to engage in any SEO strategy for your online marketing campaign. Here are seven simple and affordable tactics that you can initiate to create quality content that will drive traffic and sales. 

1. Write down the questions that your customers typically ask you over the phone or in person. Answer them on your website, blog and/or YouTube videos.
2. Look through your emails for the most common questions from customers, or your Sent folder for your answers to their questions. Answer them on your website, blog and/or YouTube videos.
3. Think about the topics your customer service team fields the most and make sure your website content answers these questions.
4. Encourage more reviews on Yelp and Google. Share these on your social media channels, within your website titled "Rave Reviews", as well as along with your email marketing campaigns. Consumer reviews are the most trusted content of all. 
5. Leverage only the social media channels that makes the most sense for your brand. Create content that is contextual for that channel. Versus attempting to be everywhere and failing miserably, master the one or two social channels that makes the most sense for your brand. 
6. Retweet your content on a regular basis. Sharing content on different days and times, as well as varying the hashtags, is a tactic that can help you to reach new audiences.
7. Create content in bulk. Then drip feed that content, in smaller bites, over a series of weeks or months. This is best accomplished with my Premier Expert "done-for-you" marketing program.