Influencer Marketing: Getting Your Best Customers to Share

For influencer marketing to grow organically, a brand must provide their influencers with stories. These stories must be contained within videos, live-streaming videos (Periscope, Meerkat, Facebook, etc.), case studies, FAQs, consumer reviews, and other important pieces of content. 

Here are the three critical components of a story being shared:

• Is the story interesting to influencers so they will pick it up, study it and really understand it?
• Is it relevant to influencers’ audiences?
• Is it authentic the way they currently understand the brand and the category in general?

Without interesting and authentic stories, a brand cannot activate their influencers or instigate word-of-mouth. Contact me for help. My influencer marketing agency, Dearborn Digital Strategies, leverages proven tactics to generate more buzz, higher revenue.