Content Marketing Strategy Tip: Creating Engaging Content

Creating high-quality content - we are all aware that we should be doing more. Without content, there is no use in trying to engage in any SEO strategy for your online marketing campaign. Here are seven simple and affordable tactics that you can initiate to create quality content that will drive traffic and sales. 

1. Write down the questions that your customers typically ask you over the phone or in person. Answer them on your website, blog and/or YouTube videos.
2. Look through your emails for the most common questions from customers, or your Sent folder for your answers to their questions. Answer them on your website, blog and/or YouTube videos.
3. Think about the topics your customer service team fields the most and make sure your website content answers these questions.
4. Encourage more reviews on Yelp and Google. Share these on your social media channels, within your website titled "Rave Reviews", as well as along with your email marketing campaigns. Consumer reviews are the most trusted content of all. 
5. Leverage only the social media channels that makes the most sense for your brand. Create content that is contextual for that channel. Versus attempting to be everywhere and failing miserably, master the one or two social channels that makes the most sense for your brand. 
6. Retweet your content on a regular basis. Sharing content on different days and times, as well as varying the hashtags, is a tactic that can help you to reach new audiences.
7. Create content in bulk. Then drip feed that content, in smaller bites, over a series of weeks or months. This is best accomplished with my Premier Expert "done-for-you" marketing program.