Branded content, broadly and consistently distributed to target audiences is how you build brand awareness and authority in your field.
Do you lack the valuable time to consistently create high-quality content? The fact of the matter is that you need to stayed focus on managing your business while a marketing team (internal or outsourced) focuses on what they do best – helping to build brand awareness for your business.
The key for marketers is to provide branded content that positions a company as an authority or otherwise valuable entity, and put the “offer” separate from the content itself, as overselling and branded content just don’t mix.
Producing Branded Content
Producing branded content has become an extremely effective tool for small businesses, entrepreneurs and startups in this day and age. The outcome of intelligent branded content can do wonders for the brand producing it. Not only do they have to make sure that their product is being sold as successfully as possible, they also have to ensure that the content they’re producing is exceptional. The most successful branded content programs are able to blend the advertising message in a seamless and transparent fashion, literally making it a part of the storytelling, while still getting the information across to the consumer.
The most effective method I know of is to put on an well-coordinated event and to film it. This content is then repurposed into small videos, podcasts and blog posts which can then be drip fed over time to select audiences.
My Solution to Building Brand Awareness
Your branded content and marketing problem is now solved with my “Premier Expert” done-for-you program. By producing and distributing a consistent level of quality content, such as videos, blog posts and podcasts, our team will position you as the premiere expert and industry leader within your field. This is how brands build awareness and generate more sales.
This program can be produced for any field, from healthcare practices, business coaches, authors, those in the financial industry, restaurants and even for Inc 5000 corporations.
Imagine if in a one day event we could create 6 months to 1 years worth of content. This is what can now be accomplished with our “Premier Expert” marketing program. In fact, this event may even pay for the entirety of the costs for this marketing program is you already have an existing audience or if you can JV with another brand.
I know that this program is a complete game changer on how you can market and position yourself as a premier expert. It will leave your competitors wondering why so many people are now turning to you for advice, as well as why you are expanding so fast with new business.
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