For a brand to shine and rise above the noise, it is necessary to establish a base of "must have" marketing properties in place, as well as have their strategies deployed. Ambitious brands grow because they take care of and manage their branding details and marketing & sales processes.
Here is a checklist of items that one must have in place as one's branding and marketing basics.
- Mobile responsive website.
- Social channels set up, professionally designed, and optimized.
- Reputation management. I suggest you use LimeLight Spark.
- PR management and the use of press releases.
- Paid advertising. This could be Google Adwords, Facebook ads, YouTube ads, magazine ads, newspaper ads, etc.
- Videos. These can be "how to" videos, branding videos, as well as in-depth video interviews of principals and customers.
- Sales brochures, materials, and decks.
- White papers and case studies.
- Lead pages and autoresponders.
- Email marketing.
- Seminars and webinars. Webinars can be done with Google Hangouts or Blab for no cost.
- Training manuals, courses, and documented processes for marketing, sales, and customer service personnel.
While there is so much more that can be done to market a brand, these are the "must have" properties and actions.
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Edwin Dearborn is the author of Power Branding Secrets.
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