Everything But The Shoes

I had two instances today where the shoes did not complete the package. In other words, you need all the parts to be cohesive in making a full marketing and sales package.

First blunder: I'm going to work and I see a guy riding a really awesome motorcycle. It was a Kawasaki Ninja and it looked amazingly dangerous and fast. The rider had all the right gear. Perfect helmet, great riding jacket, but he was wearing loafers. Loafers? It just killed the image and I can assure you that no one is going to want to ride with him except posers and nerds.

Blunder number two: Wife has all the right stuff for the party that we are currently late for and she forgets to get the "right" shoes. Spends all afternoon shopping, even though she has had about a 4 week notice to this Hollywood shindig. All was set and ready, and then the shoe issue appeared.

Both were suffering from having everything right, except the shoes. Got to have the shoes and in your marketing and you've got to have all the parts match. Sales has to follow up on the leads and you must make the marketing work to drive in those leads. One without the other is, well, like riding with loafers.

Best, Edwin Dearborn