For someone with no real marketing plan, she does alright. In fact, she is making a half of a million dollars per year from her networking efforts.
While I interviewed her, she displayed to me a detailed report of all the business she has generated from her networking group, BNI. As I perused through these impressive numbers, she laughed in telling me her story about how fourteen years ago, her two partners scoffed at her "feeble attempt" in making connections. She told me, "They don't laugh any more."
I'd say not. The numbers were there and she had listed next to all her high-end clients, the names of her fellow BNI members who referred her the business. But there are a few facts that I must share with you that answers the question of why so much success.
She shared that she has been doing this for fourteen years, every week. In fact, she has been an officer and helps with many of the functions. In reality, these are her extended family and she now has a network of 100 additional eyes and ears looking out for her financial success. Her price? A meager $400 per year, $35 per week for a great lunch at a fancy hotel and about 2 hours of her time each week. A meager amount for what she reaps in rewards, particularly in this economy.
I suggested that she have all the people do the same, but with other groups. But, she was content and realized that you must have a desire to interact and help others in turn.
Her strong suits are longevity, persistence and contribution to others. And you know what, it comes back in spades.
Develop good networking and people skills and you will see your sales and revenue factor grow exponentially.
Best, Edwin Dearborn
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