Real Economic Stimulus: Become a Rainmaker

To Become a Rainmaker, let's first understand the term as it applies to business, economic recovery and increasing revenue

1.) An employee of a company who creates a large amount of unexpected business, consistently brings in money at critical times, or brings in markedly more money than his or her co-workers, thereby "floating their salaries". 2.) An executive with an exceptional ability to attract clients, use political connections, or increase profits, etc.

There are different skills sets one would need, depending on the position that you taken in business. As a business owner, you will need to master all skill sets necessary, or at surround yourself with those as employees or services from others.

I have found that these are the basic skill sets one needs to dramatically increase revenue at will. In other words, becoming a Rainmaker.

a.) Understand Marketing, from concepts, designs, packaging, pricing, distribution, advertising, social media, and sales.

b.) Have competent market research to find the "go buttons" that will literally cause people to buy in much higher numbers.

c.) Know how to create the "sales funnel" and bring those identities along that funnel to the final close; money in hand.

Each of these take either considerable knowledge or just plain common sense on who to surround yourself with whom does posses this knowledge. Look around and see who is successful on these topics or minumally network with those you trust who know of those with these skill sets.

Best, Edwin Dearborn